5 Strategies for Small Business Growth

Starting a small business can lead to success in the long run—but, if you nail down your business plan and play your cards right, the business can scale quickly and bring you that success sooner rather than later. Small business growth doesn’t happen overnight, but there are steps entrepreneurs can take to help their businesses grow quickly. Try these 5 core growth strategies to give your business a boost.

1. Study the Competition

Know who you are up against, and become an expert in businesses competing with yours. Figure out what makes customers choose to go with other businesses—and try to do it better than the competition. Learn where and how they advertise and reach out to customers, and make sure you’re on the same platforms and in front of the same audience.

2. Focus on Customer Retention

It’s more expensive to acquire a new customer than to make another sell to a returning one, so invest everything you can into bringing back former customers. One way to do this is with a customer loyalty program that rewards customers for their purchases. Make sure your email marketing game is top notch, keeping you in communication with past customers to build a relationship with your brand and invite them to make additional purchases.

3. Use the Right Tools

No business is an island. Today’s entrepreneurs have powerful small business tools and resources at their fingertips to make day-to-day business operations simpler, more effective, and cheaper. From finances to human resources, graphic design, and marketing, there are a number of tools on the market to make your life easier so you can focus on running your business and bringing it to scale.

4. Diversify

Identify new and complementary opportunities to expand your business’s offerings What other products, services, or information can you sell? Examine your customer’s problems and brainstorm additional solutions. This is a great way to help you focus on customer retention as well—a great way to keep them coming back for more is to have more to offer.

5. Improve Customer Experience

Your customers might like what you offer—but do they like your brand? How a customer feels about your business can make or break its chances for growth. Invest in discovering how customers feel about the experience of making a purchase from your small business. Survey your customers, ask for feedback, and respond and make changes as quickly as possible. Small businesses are more adaptable than corporations, so use that flexibility to your advantage and respond to customer feedback.

Start focusing on these strategies, and you’ll steer your small business toward scale. While small business growth is slow and never guaranteed, these ideas will position your business for quick growth.

Adam Torkildson