3 types of videos every small business should have (and where to display them)

In this fast-paced and technology oriented generation, the impact of static signs is becoming less significant, but digital signage, on the other hand, is designed to catch the attention of consumers and deliver messages that are custom designed to improve their overall experience with the brand. These digital signs may display videos, graphics, or other preferred content onto small screens or giant video walls.

More and more businesses today are looking for exciting ways to use digital signage to promote their products and services. If you’re needing some inspiration for your digital signage, but don’t know where to start, consider yourself lucky because we have compiled the top 3 videos that every small business should have, and where to strategically place them.

Product Video

It can also be used as a valuable tool for businesses as it helps in increasing revenues by giving shoppers an extra push to complete a transaction by displaying information about in-store specials, how your product works, why they need it, and other important messages during that critical moment.

Another prevalent benefit of digital signage over printed pamphlets or static signage is that it can be updated in any moment, which gives you the ability to make necessary updates regarding the offers or promotions on items that are low in stock, or that might go out of date real time.

Brand Story

Sharing your brand story honestly and transparently lets people behind the curtain, and allows you to demonstrate confidence and vulnerability-both of which make people more interested and eager to engage with your brand.

Telling the story of your business gives you the ability to build valuable connection and trust with your ideal audience, despite the noise of your competitors’ messages and drive profits. By knowing the origin and motivation behind the brand helps to create common ground with your prospects, and let them easily identify with your brand personality.

Customer Testimonials

Showing stories from past and current clients is perhaps the best way to build trust, strengthen your brand, and present social proof that will help your brand build its overall credibility. This could include before and after pictures to inspire potential customers to try your product or service offerings to experience the same results.

This interactive gateway can also be used as a great sales pitch for skeptic customers when utilized properly. When choosing testimonials, make sure to avoid vague testimonials and go for claims that can resonate with your target audience.

Where to Place These Videos?

The best place to publish those videos are on your digital signage, brand website, email marketing, and social media platforms to connect your video to a broader audience in a cost-efficient manner.

Video marketing is not just about one video, but a slew of video content that can be used and reused throughout your small business’ journey to attract new customers, engage more social media followers, nurture more prospects, and delight loyal customers.

However, despite the rapid advancements in technology, many small business owners are not fully embracing the digital age, and believe that digital platforms are only ideal for big and established businesses. Moreover, according to the statistics provided by the Business Insider, about 51% of all small business owners are reluctant to incorporate new technologies.

However, that should not be the case because utilizing technologies can be a game-changer and bring significant impact to a small business. In fact, consumers like videos because it’s easy to digest, entertaining, and engaging, which in return, can give a potentially huge return on investment (ROI) for your business.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.