3 Changes to Your Store Your Older Customers Would Appreciate
For your business to be successful, it’s essential that all of your customers are catered for – including your older ones. It’s tempting to prioritize younger shoppers, as they are generally considered to be the big spenders. However, the revenue that can be made from people aged 60 and over is substantial enough to not be overlooked.
So, what can you do to make your store more appealing to older customers? Below are three ideas.
Improve Store Navigation
Older shoppers are more likely to get frustrated with a confusing store layout.
This includes narrow aisles, items being out of reach, and an unclear route to the exit. If your store isn’t easy to navigate, then chances are your older customers will go elsewhere.
To avoid this, make sure that your aisles are wide enough for two people to walk side-by-side. Place essential items at eye level, and consider having a staff member on hand to help customers find what they’re looking for.
It’s also a good idea to have clear signage throughout the store, so shoppers know where they need to go. Signage should have large fonts, and be placed at strategic points, such as near the entrance/exit, and at key decision-making points, such as the end of aisles.
Make the Checkout Process Quick and Easy
Older shoppers generally prefer a fast and uncomplicated checkout process.
This is because they often have to take more time to find their items, can’t stand for long periods, and may live in assisted living facilities that have curfews.
To make the checkout process as quick and easy as possible, have plenty of staff on hand to serve customers. You should also offer a variety of payment methods, so shoppers can choose the one that suits them best.
Consider having a dedicated queue for older shoppers, as this will make them feel more comfortable. You could also offer an express checkout lane for those who are in a hurry.
Provide Seating Areas
It’s not uncommon for older shoppers to get tired while they’re out and about because they often have reduced mobility, and issues with maintaining their balance for long periods.
To make your store more comfortable for them, provide plenty of seating areas, so they can take a break when they need to. These should be placed in strategic locations, such as near the entrance/exit and at the end of aisles.
It’s also a good idea to have a few trolleys available, so shoppers can get to the seats if they need to. This is particularly useful for those who suffer from conditions such as arthritis, as it will make it easier for them to get around the store.
There are several things you can do to make your store more appealing to older customers. By improving store navigation, making the checkout process quick and easy, and providing seating areas, you can create a shopping experience that is enjoyable for all.