Writing Your Way to Success: How to Create a Business Blog That’ll Make Money

Stats suggest there are 70 million blog posts published every month – and that’s just on WordPress!

If you want your blog to make money, you need to figure out how to stand out amongst all this noise. 

However, it can be difficult to figure out how you can do this. Does it come down to picking the right topics? Maybe you need to become an expert promoter? 

This post will show you what it takes to succeed when it comes to business blogs. If you’re worried about your blog fading into oblivion, these tips will help you prevent that from ever happening. 

Let’s begin! 

Focus on the Right Topics

If you want people to take an interest in your blog, you need to make sure you’re covering topics that people will care about. 

Now, this will all come down to who your target audience is, as they’re going to be the ones that decide whether your content is good or not. Thus, before you do anything else, take a moment to define who your target audience actually is. 

Once you know that, you’ll then want to think about their fears and goals. In doing so, you’ll know how to create content that’ll grab their attention. 

For instance, if you’re writing for a B2B audience, then one of the goals of your audience might be to grow their business.

Following this, you might want to write a blog post that teaches your audience how they can use email marketing to generate sales.

Make Your Blog Easy to Read

If it’s hard for readers to consume the content on your blog, then it won’t matter how good the content is. 

Because of this, you need to think about how you can provide a good user experience, for anyone that visits your blog. 

At the most basic level, you’ll want to make sure it’s easy for people to read your content.

This might mean you write in a manner that makes it easy for people to skim your content. So you might break up large blocks of text, and you may also make use of headers as much as possible. 

In some cases, you may hit a bit of a dead end when it comes to improving the user experience of your blog. 

If that’s the case, you may want to look at some other blogs for inspiration. You don’t have to look only at business blogs, as these types of blogs can also be a good source of inspiration.

Promote Your Content

If nobody knows that your blog exists, then there’s a good chance that it won’t make any money. 

Thus, you need to think about how you can get generate some awareness for your blog so that you can begin to develop a following.

One way you can do this is by reaching out to notable people in your niche.

For instance, if you have a blog about fishing, you might reach out to an influencer within the fishing space. If you let them know about your latest blog post, they may share your content with their followers, thereby allowing you to gain some visibility. 

Do You Know What It Takes to Succeed with Business Blogs?

If you take action on this post, you should be able to create business blogs that’ll generate money. 

It can take some time before you create your first blog, and so it’s important you’re patient. You just need to focus on publishing high-quality content, over an extended period. 

If you make that your goal, it won’t be long before your blog is generating money while you sleep. 

Do you have any tips on how to create a successful business blog? Please share your ideas in the comments section! 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.