Writing a Restaurant Mission Statement? Get Inspired With 10 Examples

Whether or not you’re opening a brand new restaurant, updating your web site, or giving your promotional supplies a facelift, it’s necessary to incorporate a restaurant mission assertion. Your restaurant is an extension of your self and the values that you just reside by, and speaking that to your friends might help them perceive your restaurant and switch them into loyal, repeat clients which you’ll be able to then save in your restaurant level of sale. 

On this article, we’ll cowl:

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Brainstorm your restaurant mission assertion

To begin, take time to brainstorm what your restaurant means to you. Why did you open it? What are the core beliefs that influence your resolution making?

To get began, analysis how different eating places talk their mission and imaginative and prescient. You’ll see that some eating places have lengthy tales, whereas some are quick and concise sentences. As you write yours, craft a mission assertion that displays you and stays true to your branding.

For eating places, having sturdy worth, imaginative and prescient, mission and tradition statements is crucial for making certain sturdy enterprise integrity. 

Learn on to be taught the distinction between these 4 core statements.

1. Worth assertion

Your values outline the selections you make and the folks you’re employed with. For that purpose, your worth assertion must be outlined earlier than shifting onto every other assertion or thought.

When getting began in your worth assertion, it’d assist to record out just a few of your aggressive traits. What units you aside? Why ought to folks purchase from you?

Strive to not clarify what your restaurant does or what you’re planning for the long run on this assertion, as that might be explored in your imaginative and prescient and mission. As a substitute, your worth assertion must be a succinct, highly effective rationalization of what your organization believes in.

2. Imaginative and prescient assertion

When you’ve outlined your worth assertion, you possibly can transfer on to your imaginative and prescient assertion. Your imaginative and prescient is all about why your restaurant idea issues, and the way it can affect folks and the bigger group round it.

One technique to hone in in your imaginative and prescient assertion is to consider it because the “what” portion of your restaurant’s objectives. What are you aspiring to do? How does this imaginative and prescient set you aside out of your opponents? It would assist to suppose again to your authentic motivations for opening the restaurant. Take into consideration what you imagined on your idea, and what which may imply to different folks.

3. Mission assertion

In case your imaginative and prescient assertion is the how behind your restaurant, then your mission is the what. Basically, your mission particulars the way you’re going to make your objectives and desires a actuality. Maybe your imaginative and prescient is to deliver genuine French meals to rural Ohio—however your mission particulars the way you’ll obtain that imaginative and prescient via reasonably priced costs and a touring meals truck. 

Mission statements for a restaurant can span just a few sentences, however they’re often quick and candy. Actually, among the most well-known restaurant mission statements are only a few phrases. One of the best restaurant mission statements cater to the needs of the viewers, but are sincere about what the restaurant is making an attempt to perform.

4. Tradition assertion

It may appear difficult to distinguish a tradition assertion from a mission assertion. Nonetheless, it’s simple to consider should you take into account your mission assertion as an exterior drive and your tradition assertion as an inner drive.

In any case, your tradition is one thing that’s purely inner, and it determines how folks work together with clients, what staff worth and what your workforce stands for. That being stated, your tradition assertion ought to replicate all of this stuff.

Give it some thought this manner: a sushi restaurant’s mission assertion would possibly truly look much like mission statements for Mexican eating places. Nonetheless, likelihood is these eating places can have totally different tradition statements.

Now that you realize what you might be creating, you must get impressed. 

From an upscale cocktail lounge to a burger and fries dive, there are a lot of totally different personalities your new restaurant or bar can assume. Defining your mission assertion is a crucial means which you could entice the suitable clients and reinforce your objectives, which may set you up for long-term success.

A man in a suit sits in an empty, dimly-lit restaurant. He's looking at his laptop open in font of him while he writes in a notebook.


The way to write a restaurant mission assertion 

1. Get impressed by competitors

When on the lookout for examples of excellent restaurant mission statements, preserve your eye out for corporations that share a mission near yours.

Subsequent, you may also draw inspiration from well-known restaurant mission statements. Since well-known eating places are clearly profitable, there may be one thing particular hiding of their mission assertion that helps and drives the corporate ahead. Simply make certain you might be being impressed by these statements and never stealing from them!

2. Look to your idols

To discover a profitable instance of mission and imaginative and prescient statements for a restaurant or bar, you would possibly begin by taking a look at institutions you admire. These might be both native or international eating places, and it doesn’t matter what sort of drinks or meals they serve.

A very powerful factor is that whenever you begin trying into different restaurant and bar mission assertion examples, you pay attention to the stuff you like. Maybe it’s the size you’re a fan of, or perhaps you want to emulate the identical language. Being particular on this analysis will aid you create a mission that’s each impressed and intentional.

A man in a green hoodie with his arm around a man in a black t-shirt both stand in front of an outdoor cafe, looking at the camera.

3. Take into account your clients

Your friends’ wants are one other necessary side to bear in mind when crafting your restaurant mission assertion. What sub-populations exist inside your group? And what different native institutions already serve the teams you might be concentrating on and the place is there a possibility for development? Take into consideration what folks worth of their lives and within the institutions they spend cash on and take into consideration how a mission assertion can connect with these values to create an emotional response.

Whether or not it’s army households, faculty college students or retired seniors, your restaurant mission assertion ought to replicate the needs of the folks you’re making an attempt to draw.

4. Preserve it recent and distinctive

If you’re tempted to repeat a restaurant mission assertion pattern from the web, attempt to withstand. You don’t need to give an impression that your restaurant is rather like everybody else as quickly because it opens as a result of should you do give off this vibe, folks gained’t actually have any incentive to come back to your restaurant.

Plus, the very best restaurant mission statements take a stand on one thing recent and distinctive. They get folks pondering past meals to contemplate tradition, concepts and other people. So as an alternative of following in another person’s footsteps, craft your mission round what it’s you’re making an attempt to do, and why that’s one thing clients can purchase into.


10 restaurant mission statements to encourage you

1. Root Down, Colorado, USA

Root Down goals to attach the neighborhood to a eating expertise in the identical means substances are related to meals.

2. Gracie’s, Rhode Island

At Gracie’s, our mission is straightforward: improve and educate the palate with the freshest substances and flavors, whereas shocking and thrilling every visitor with private care and repair.

3. Founding Farmers, a number of areas within the US

For us, sustainability shouldn’t be a lofty thought however a elementary, and obligatory, endeavor. Our idea is concerning the foods and drinks after all, nevertheless it’s additionally about our group, our amenities, our practices, and the tons of of selections we make every day that have an effect on the world round us. We consider it’s about discovering a stability, which permits us to maintain our quest of constructing high quality, accessible meals, whereas additionally giving again to our group and the surroundings.

4. Chipotle, a number of areas globally

Chipotle was born of the novel perception that there’s a connection between how meals is raised and ready, and the way it tastes. Actual is healthier. Higher for You, Higher for Folks, Higher for Our Planet. It could be the exhausting technique to do issues, nevertheless it’s the suitable means.

5. Matunuck Oyster Bar, Rhode Island

We’re dedicated to uniting recent, regionally grown produce with farm-raised and wild-caught seafood to make the freshest dishes you’ll discover anyplace. Our signature uncooked bar gives quite a lot of Rhode Island oysters, crisp cherrystones, littleneck clams, and jumbo shrimp. Our Matunuck Oysters are grown in Potter Pond proper off our waterfront patio and lots of of our herbs and greens are grown in our vegetable farm on the north finish of the pond.

6. Mixt, a number of areas in California

From sprout to plate, we’re all about providing good, wholesome, on-the-go folks, good, wholesome, on-the-go meals.

7. Sweetgreen, a number of areas within the US

We consider the alternatives we make about what we eat, the place it comes from and the way it’s ready have a direct and highly effective influence on the well being of people, communities and the surroundings.

8. McCormick’s and Schmick’s, a number of areas within the US

Absolute Visitor Satisfaction.

9. Starbucks, a number of areas globally

To encourage and nurture the human spirit – one individual, one cup and one neighborhood at a time.

10. Panera Bread, a number of areas globally

Meals correctly. Meals ought to style good. It ought to really feel good. It ought to do good issues for you and the world round you.

Now that you just’ve acquired all of the instruments to craft your mission assertion, it’s time to get to work. Making a restaurant mission assertion might be a guiding gentle to remind you and your employees of your final objective and it helps strengthen your model within the minds of your friends.

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Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.