Why You Should be Using a Digital Real Estate Platform

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Real estate has historically been an industry full of smoke and mirrors and snake oil promises, but the rise of technology in the real estate space has brought transparency, education, and convenience to the industry. 

We now live in a dazzling high-tech world, and the real estate industry is catching up with innovative new technologies to help empower home buyers and sellers and streamline real estate transactions. 

Real estate digital platforms deliver genuine value to customers and remove pain points from their shopping experience. Nobul, a digital real estate marketplace founded by Regan McGee, is a great example of this.

Learn how a digital real estate platform like Nobul can benefit you on your real estate journey:

Find the Right Agent for You

Buying a home is not like other purchases. If you buy a piece of fruit from the market that turns out to be rotten, you have to eat the cost (but not the fruit!). You can’t make a similar mistake when buying a property because the stakes are much higher.

No two homebuyers have the exact same needs, so it’s beneficial to use a platform that will allow you to find a vetted professional to answer your questions and deliver on your requirements. This is one of many unique features offered by Nobul. A veteran home buyer may need an agent with experience closing exclusive properties, whereas a younger homebuyer prefers competitive rates.

Nobul lets you compare the profiles of verified agents to see who has the best services, rates, and experience. 

To Get Better Rates

If you contact a real estate agent via phone, you don’t really have much leverage to get them to offer better prices. The story changes when you use a digital platform that can provide you with savings. For example, Nobul allows agents to compete to represent buyers, often by offering better rates. 

Incentivized real estate agents give homebuyers additional services at no charge or cash back. There’s no clearer way to cut through digital-tech hype than saving substantial money. 

If there’s any time people could use a deal, it’s when making the largest purchase of their lives amid rising interest rates and inflation. Home prices may be dropping in some Canadian markets, but that’s probably because borrowing money from the bank has become more expensive. 

To Maintain Security and Privacy

Digital consumers don’t want to trade convenience and affordability for privacy. Thankfully, the leading platforms let them get the best of all worlds.

For example, Nobul never shares the user’s contact information with the real estate agents on their platform. How can an agent ever get your number or email address if they never have it in the first place?

Instead, all communication takes place through the app. Homebuyers can stay fully connected and easily share pictures or listings without fearing privacy risks. Dealing in data can be a dangerous proposition; if consumers learn there has been a breach, there could be devastating blowback, including lawsuits and reputational damage. 

We live in a digital world, and the analogue one it supplanted isn’t coming back. Modern consumers need to be savvy and learn which digital platforms to skip and which to use. The benefits of the leading platforms are too compelling to ignore, while drawbacks from the bad ones must be avoided. Don’t use every digital platform, but don’t let the advantages from the good ones pass you by. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.