Why You Need Email Marketing for Your Business

Email marketing is a digital marketing strategy that involves sending electronic mails to a certain audience demographic. Businesses, particularly small scale companies, leverage this marketing technique because not only is it quite easy to set up and track, but it is also effective. In fact, survey results indicate that more than half of the respondents admitted that their purchase decisions were greatly influenced by the email they received from the brand. If this is not enough to convince you, below are some worthy reasons you need email marketing. These reasons may just give you a push for its implementation.


One of the primary reasons you need to implement an email marketing technique for your business is the convenience it brings not only for your company but also for your target consumers. For your part, you will be able to schedule the email messages that you send out. One of the providers of tailored email marketing solutions, getresponse, even allows you to send intricately crafted emails through the use of a drag and drop interface via the latest email technologies. For the part of your recipient, they will have the capability to access the emails they receive anywhere they are, anytime they please, because these emails can readily be opened through mobile platforms.

Increase Brand Awareness

True enough, you can utilize several avenues in the digital world to increase brand awareness, such as social media platforms or even your own website. But apart from this, there is a greater chance for your target customer to act on your call to action button through email marketing. The reason behind this is that they became recipients of your email because they initially expressed interest in your brand by subscribing to your newsletters or agreeing to give out their email address. You can follow through and increase this level of interest by nudging them with relevant information from the emails you send out.

Targeted Messaging

One effective strategy in advertising is to hone in on a certain demographic that is most likely to benefit from your products and services. Another technique is to advertise based on the buying stage that your recipient is in, whether they are in the process of research, or they are already in the ready-to-purchase stage. Email marketing simply allows you to do these things through targeted messages or emails which are specifically intended for a certain group of recipients. Doing so, you are able to send the information necessary and relevant for a specific recipient, instead of details that are inapplicable to them.

Measurable Metrics

In email marketing, it is quite effortless to measure your key performance indicators (KPIs) through tools that can track your progress after you have sent out your emails. Some of the metrics you can review include delivery and bounce rates and unsubscribe and click-through rates. All these metrics can provide you with a good insight into how well your campaign is running and the areas you can improve on.


Compared to other marketing strategies, promoting your brand by sending out emails is one of the most inexpensive ways to advertise. Come to think of it, you are able to reach a vast number of individuals without having to break the finances of your business. You still need to allot a certain budget, but the subscription cost for the software and tools you need to create and send out emails is manageable.

Greater Margin for ROI

Finally, heavily consider the use of email marketing for your business because this can pave the way for a greater return on investment (ROI) for your brand. This can be attributed to the fact that sending emails is cost-effective, allowing you to allocate your business funds for other needs. A greater margin for ROI can also be a result of the market that you reach through the marketing emails that you have sent out.

In conclusion, this is the right time to delve into email marketing because it is a convenient means to increase your target market’s brand awareness. This can be attributed to the fact that you can hone in on the message that you want to relay to the specific recipient. The metrics involved in this marketing technique are also highly measurable, allowing you to improve on your strategy’s weak areas and enhance your strong points. Rest assured that you don’t necessarily need to shell out a hefty sum to implement email marketing, paving the way for a greater margin of ROI for your business.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.