Why is SEO Necessary?

If you’re a small business owner, one of your biggest challenges might be promoting brand awareness on a digital platform. Since the internet is such a big place, there are some digital marketing strategies and techniques that can help to boost your visibility online. One of the most powerful is known as search engine optimization (SEO).

SEO is a method for boosting traffic by making your website more attractive to search engines. It’s necessary for any business owner, because it helps put their business on the world stage. Here are some benefits of investing in SEO for your business.

Results come at a low cost investment

There are other forms of online advertising and marketing, namely pay-per-click ads. But this option can be quite expensive and often yields little return on investment. Whereas with SEO, you can expect great results at a lower cost if you’re willing to play the long game.

Just know that SEO is similar to the stock market: you get from it what you put into it. It will take about three to six months to see results, but once you reach those results, you’ll be sure to see more users coming to your website.

Greater brand awareness and credibility

Internet users trust Google, so if they see your website on the first page of search results, they will trust that your website is a quality website to go to. When you use Google as a method of increasing traffic, your brand awareness grows — a brand listed by Google is something to be coveted. If you do not feel comfortable branching into the world of SEO by yourself, digital marketing agencies like Search Atlas can handle your website’s relationship with Google.

Easily communicate with clients

Social media use and optimization are tenets of good SEO. And one of the greatest advantages of working with social media platforms is that it’s a great way to communicate with others and create dialogue with your clients. Social media makes it easier than ever to respond to customer inquiries; gone are the days of customers having to wait in line or call you on the phone just to ask a question.

Play into instant gratification

Consider this: there are 40,000 searches on Google every single minute. This equates to about 3.5 billion searches per day. Combine this staggering number with the increased tendency to pick the first search result, and there is a huge need to have your website appear on the first page of search engine results.

Quality traffic leads to quality results

SEO brings quality traffic to your website, simply because SEO helps you answer the problem a potential customer is looking to solve. For example, if you are a plumber, and a customer searches for a plumber to mend a burst pipe, SEO can work to bring that client to your website. The search traffic coming to your website is already looking to purchase, and you won’t have to do much advertising once they land on your website.

Promotion 24/7

SEO doesn’t turn off after the working day is done. You’ll be promoted around the clock, 24 hours a day, 7 days a week. You will not be put in the situation where your rankings disappear overnight; once your website reaches the top and you continue to invest in your SEO, it will stay there. Since Google algorithms do update the criteria for top placements, it is common to notice some fluctuation in your ranking, but it is rare to see your ranking fall dramatically.

There are a lot of positive benefits to using search engine optimization for your small businesses. So what are you waiting for?

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.