Where to Use Logo Mats

Floor mats may be found in either commercial or manufacturing settings as useful marketing tools. Floor mats that are used for advertising or advertising purposes are referred to as logo mats. They derive their name from the fact that they usually have a business emblem on their faces.

What are logo mats?

Logo mats which bear a company’s logo on them are more commonly referred to as custom logo mats since they have a custom design. These specifically built floor mats are typically mounted for maximum brand presentation to traveling consumers in strategic spaces in office premises or manufacturing centers.

Logo mats can contain a logo, a company name, an individual, or a tagline. Any graphic design can be transformed into a workable mat. Photos, such as the company founder’s image or a famous person linked with an organization, can also be included. A photograph of a significant product, the staff, or any other brand-related image may help promote a business and its people.

A logo mat is aimed at creating an impression, and it has been proved that color plays an essential role in portraying potential customers and visitors with a unique feel.

When you run or operate a facility, commercial mats may be the main component for maintaining your staff and customers’ protection. Such mats can sometimes be ignored but will keep the floors tidy, secure, and safe if properly applied.

They can stop moisture, dirt and debris from entering your facility by scraping and cleaning the bottom of the shoes appropriately. This simple act alone will significantly minimize the facility’s risk of slip-and-fall injuries. They will not only secure the place; they will leave a long-lasting first impression too. By protecting your facility and exhibiting your business message, slogan, or name in print, logo mats perform double duty.

Where to use them?

Front door:

Choosing where the mat is to be put creates a big difference in how successful it is. Outside or inside the front door of the premises are the most popular choices, although there are other possible locations they can use.

A brilliant example of greeting your exclusive VIP guests as they check-in is by using a welcome mat. Ideal for use in restaurants, reception desks, malls, lounges, corporate exits, or waiting areas.

Reception or Lobby:


Add a logo mat to a building’s reception or lobby area for more important branding, or also place the logo mat in the employee areas.

Near the vending machine:

Any area where potential spills, such as a vending machine, can occur is also an ideal location for a custom mat.

The logo mat can be placed in front of the coffee machine, water cooler, or beverage machine to catch spills and prevent slips and falls due to wet floor.

Directional Mat:

There may be other opportunities, depending on your type of business. A showroom will put mats in and out of the garage or workplace field, whereas some supermarkets and warehouses use the mats to point the way.

Signage overhead will obstruct the menu to render the service desk appear untidy, and then you should use a logo mat written with instructions. Easily visible on the pavement, when promoting your company, you can print, for example, “order here” or “pay here” Ideal for use in bakeries, hotels, coffee shops, snack shops, fast food retailers, malls, movie/cinema theaters, and shopping centers.

Use it under a product:

A logo mat put under a product is a perfect way to gain customer attention without taking too much space.

Try to keep the design simple yet captivating enough to catch the attention of customers. They’re supposed to be easy to see and understand. Your logo mats should be of high quality and purchased from a professional company with experience in the industry. 


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.