What Makes a Good Ecommerce Manager?

E-commerce business is amplifying over time throughout the world. Every business owner, especially newbies in this sector, finds it difficult to manage their business. Taking that into account, they look for a quality manager who can look after the business properly. But the question is, is everyone capable of becoming an E-commerce manager? Obviously, not, to become a successful manager, some qualities should be achieved. Now, a question may commence in your mind about what attributes make a successful E-Commerce manager, right?  Well, we are here to discuss some skill sets that will keep you ahead in the race to become a better manager.

Definition of an E-Commerce Manager

Before moving into the broad discussion, let’s be clear about what an E-commerce manager is and what fields they watch over. A manager is involved with the business’s websites such as marketing, content rudiments, & advertising.

All the marketing plans are developed and carried out by them as well. They also need to communicate with web developed depending on needs and sometimes negotiate with patronage. In short, a manager usually watches over everything that is intimately involved with the business. 

What Makes a Good Ecommerce Manager

As you have already perceived the responsibilities of a manager, now, you need to focus on the things that make an excellent E-commerce manager. Some key points we have gathered and discussed in this segment. If you are supposed to become an affluent manager, then check it out to have ideas.

1.  Basic Knowledge of E-Commerce Business

To become a manager in an E-Commerce business, you have to comprehend the ins and outs of the platform. In addition, a manager should have in-depth knowledge about Shopify, 3dcart, Magento, or Squarespace. Also, in business marketing, he should have an excellent experience. Apart from that, an E-commerce manager should be acquainted with Walmart Store Management Service too.

2.  Well-Organized

Different tasks, responsibilities, and priorities will be watched over by a manager and his teammates.  To accomplish those tasks efficiently and adequately, the manager should be highly organized at including tasks, monitoring the project, tracking signs of progress, controlling teammates, and observing their performance.

A manager should have good command in using business tools like Microsoft Office, One Drive, Google Sheet, Microsoft Office Outlook, HubSpot, etc. that will help him stay well-ordered.

3.  Leadership Qualities

Being a leader is not easy, and there are very few people who can possess it. If you intend to become a prosperous manager, you must practice leadership qualities to guide and inspire your teammates to perform a task correctly. Keep in mind that only a manager with his leadership aptitudes can increase teammates’ productivity by motivating, advising, and encouraging.

4.  Excellent Analytical Ability

A manager means not only a supervisor but also needs to be an excellent analytic to analyze the E-commerce market and specify challenges and opportunities. He must be able to read, inspect and interpret the product price, demand on the market of both his business and other competitors. In that way, he’ll be able to gather informative data on E-commerce businesses that make him able to grow his business even better.

5.  Technically-Oriented

An E-commerce business manager must be acquainted with information technology and web merchandising such as web designing, Search Engine Optimization, Social Media Marketing [SMM], and many more. His technical skills enable him to create and apply different marketing campaigns that help to achieve the business goals.

6.  Excellent Communicator

This is one of the most vital skills that a manager should have. A manager must be skilled in communicating with writing and speaking. Having communication skills is inevitable for expressing ideas and messages to his teammates, clients, and others in a precise and engaging style. Good communication skills can amplify the range of business to a good extent.

7.  Selling on Marketplaces

An E-Commerce manager should know how to sell on different marketplaces. This can be such as eBay, Amazon, or Etsy. These platforms, as we mentioned, can be ones where you can sell on or can use them as supplements to your website. If a manager doesn’t comprehend the fundamentals of selling things online, he is not appropriate for his post for sure.

8.  Marketing

What is marketing? Marketing involves everything from advertising on social media to content strategy. Why is knowing marketing essential to become a manager? Marketing is vital to be acquainted with because that’s how you retail your brand. For marketing, you must understand SEO and take Google Ads, Linked In, Facebook Ads, Amazon, and Twitter ads into your consideration.

Some eCommerce Manager Job Responsibilities

an E-Commerce manager should be up-to-date with market inclination and shift. Here, we are going to point out some key job responsibilities of an E-Commerce Manager.

  1. A manager must research the market to specify what targeted audiences want.
  2. He has to make sure that a product can fulfill a need in the market,
  3. An Ecommerce manager doesn’t need to be an expert in coding but needs to be known basic about web designing to comprehend content planning and layouts.
  4. Presenting Project design is another vital responsibility of a manager that includes budget, project goal, outcomes, risk, assumption, project design documents, approval, and delivery processing.
  5.   The whole E-Commerce department is watched over by a manager.

Final Verdict

Being a Manager is not a simple task that depends on your educational qualifications and some technical skills that you must perceive. From knowing basic ideas about the E-Commerce business environment to selling on marketplaces, everything should be known to an affluent manager. Otherwise, a business won’t get benefited.

Apart From that,  a manager should be skilled in communication in writing and speaking to express the messages and ideas to the team members and clients. Above all, an E-commerce manager should be well organized and disciplined, leading to increased innovation, efficiency, and business success. 


Dee is a well-respected business journalist with a deep understanding of global financial markets and a talent for uncovering the stories behind the numbers. With over 20 years of experience covering the business beat, Dee is known for his in-depth reporting and analysis of industry trends, as well as his ability to make complex financial concepts understandable to a wide audience.