Ways To Make Your Store Stand-Out

Have you ever passed a store and wondered why certain ones seem to draw your attention while others appear to be empty? This is not an example of luck or accidental behavior. 

Everything is a subject of science. Consumer behavior is highly predictable, and by understanding these patterns, you can create a store that attracts customers and increases revenue.

In an era where e-commerce has dominated the market, it is vital to create surroundings that encourage interaction and provide a good experience for users. New stores are upending the established retail design paradigm from east to west.

Assume your business is doing well and you’re looking for a meaningful way to thank your consumers. Perhaps your business has been slow, and you’re looking for a strategy to set yourself apart from your next-door neighbor. 

In each of these circumstances, installing a wall water fountain for the lobby is a great idea. Your clients, employees, and yourself will profit from a new water feature. Below are some other factors to consider:

1. The store’s facade

This is a critical component of your store. Customers will decide whether or not to enter your store based on how your storefront appears. This should reflect your target audience, whether you’re a high-end or more approachable firm; in either case, you’ll want to stand out. 

Signage is just as critical as merchandise, so make it legible. 

Another tip is to maintain a beautiful storefront even while it is closed. If the illumination is just proper, this will remind those passing by the store late at night to return the next day.

2. Side rule for the right hand

According to research, most clients will turn right while entering a store. This requires the customer to be engaged from the moment they enter the store. A personalized feature wall and the most in-demand items are required for that right turn. 

Store designs typically include elegant tables with product stalks and a barrier for displaying in-season products. Consider lighting and a variety of textures while attempting to create an inviting ambiance.

3. One direction of flow

We want the customer to continue exploring the business after making that right turn. It is vital to design the store intuitively to view all products and increase their chances of purchasing them. 

Customers will pause and buy as they move along the wide sidewalks. Narrow pathways will deter new clients. Additionally, we prefer to use that back wall to create focal points that drive customers to the end of the store.

4. Promote the interests of the customer

Attract guests’ attention as they go through the business by strategically displaying appealing objects. 

Merchandise ornamental items with accessories or other garment parts in difficult-to-reach regions. They should be seen, not shoppable. The goods we want people to purchase will be accessible to them.

A beautiful water feature in your store can contribute to establishing a tranquil atmosphere. Customers may even seek out your establishment due to its serene ambiance. 

During lunch breaks, employees can cool off at the fountain. Even before people reach your establishment, your company’s association with leisure may affect their initial perceptions and predispositions.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.