Top Instagram Marketing Tips for 2021

With more than a billion active users, Instagram is hailed as one of the most powerful social media apps today. For businesses, it is considered the prime platform to connect with customers and reach potential new clientele. As more people are discovering new products and services on the app, your business needs to promote itself so that you can reach your target audience most effectively.

What are some great marketing tips for Instagram?

Instagram marketing is the process of promoting your brand/business on Instagram. There are many different ways to market your products and services on the social media app, some of which are free while others are paid. Here are some common ones:

Run a branded Instagram hashtag competition

You can make use of Instagram contest tools to build a hashtag contest for your business/brand. There are several sites and apps that can help you do so. One of those sites is With Gleam, you will be able to make these contests mobile-friendly, which is the main aspect of any Instagram contests.
These apps/sites will allow you to create attractive Instagram contest templates and put together some attention-grabbing posts, an awesome prize package, and some ads (if you have the budget) so that you can spread the word about the contest. Enabling voting on the contest page will allow you to collect the email addresses of the participants, which you can use to build an email list and generate sales via email marketing.

Partner with targeted influencers

If you want to reach out to potential new clientele or get new Instagram followers, you can consider collaborating with influencers that already have a massive following. With more people opting for services and products, it only makes sense that you join hands with an Instagram influencer so that you can get your brand name out there.

These influencers have a loyal and large follower base that trusts their recommendations. However, you need to choose influencer partners that have the kind of followers that you are looking for. This way, you will be able to ensure that your marketing campaign is successful on Instagram.

Make use of sponsored ads and posts

The number of companies that make use of Instagram advertising is rising at a very fast rate. With these numbers, you can be sure that Instagram advertising is here to stay. As a business, your motive needs to be to reach as many targeted audiences via cost-effective methods.

Ads and sponsored posts will provide a lot of benefits for your Instagram page. Since Instagram and Facebook can be connected, you can make use of your advertising experience on Facebook to target your audience better on Instagram. Additionally, the ad interface will help you do everything ranging between creating the budget and finalizing the ad.

Cross-promote as much as possible

One of the best Instagram marketing tips is to make use of other social media platforms to promote your Instagram page. It is possible that you may have a lot of followers on platforms like LinkedIn, Twitter, and Facebook that know you; the question here is why not invite them to follow your Instagram profile as well?

If you focus on the cross-platform promotion, you will generate more exposure for your Instagram posts, cut down the cost of creating new content, and improve your brand image.

Make use of right and strategic hashtags

Every social media marketer knows the value of hashtags. However, being able to make the right use of them on Instagram is a completely different ballgame altogether. You need to be very strategic on this aspect and place them right within your Instagram caption.

If done right, hashtags will generate more views and likes on your posts, improve your engagement and reach, and allow new customers to connect with your brand. If you do not know which hashtags are relevant for your brand, you can use external tools like Task Ant to find the right ones for your brand/business.

Have a strong Instagram content strategy

Similar to any type of marketing, it is suggested that you have a strong content strategy for your Instagram as well. If you do not have relevant content, you will not be able to grab the attention of your target audience. Therefore, you need to know what type of strategy you plan on using beforehand.

One aspect of Instagram content strategy is advanced planning. Most brands have trouble coming up with Instagram marketing posts daily. Consistency is very important and you may have to do some advanced planning and scheduling so that the posts are uploaded on a daily, weekly, or monthly basis.

Final thoughts

Thankfully, Instagram marketing does not have to be very hard. These tips are very easy to understand and apply. You need to remember that marketing is all about attracting a new target audience most cost-effectively.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.