Top 3 Guest Posting & Blogger Outreach Services of 2020
When you decide it is time to buy quality backlinks and you start your search for a service provider, it can be overwhelming.
In order to help you get started on the right foot, we are going to talk about the difference in guest post and blogger outreach, as well as sharing our three favorite services.
What is Guest Post and Blogger Outreach?
Guest posting, sometimes referred to as blogger outreach is a type of link building in which you contribute content to a third party site in order to gain a link pointing back to your website.
To be technically correct, guest posting is actually when you contribute a post as yourself or on behalf of your company. Blogger outreach on the other hand is content posted from a third party author.
Google has said on many occasions that guest posting links (coming from you or your brand) carry less weight and may be ignored. This is why most current SEO guest posting services are the same as blogger outreach, posting your content from a third party source.
SEO Guest Posts Vs. PR Focused Guest Posting
The exception is when you are trying to publish posts to build brand awareness or to generate referral traffic.
In those cases, you typically opt for a PR or custom link outreach program, with a focus on high value websites. The links in those cases may be do follow or no follow, as SEO is a secondary benefit of those placements.
If you are new to link building (trying or buying it), taking some time to learn more about it can help you make wise investments, so be sure to do some reading if you are new to the topic.
Now that you know the key differences, let’s get into our list of the top guest posting/blogger outreach services.
#1 Stellar SEO – Quality focused boutique agency that offers blogger outreach and custom link building.
Stellar SEO, founded in 2012, is a boutique link building and content marketing agency located in Nashville, TN. They offer high end custom link outreach campaigns and they also have blogger outreach services.
Stellar SEO has a unique on-boarding process in which every new client speaks directly with company founder, Travis Bliffen. This allows Stellar to screen potential clients to ensure they have realistic expectations and are likely to benefit from their service.
If you are looking for a quality company that offers blogger outreach, but also has the expertise to run very large scale, custom link outreach campaigns, visit their site and submit a contact request.
#2 Fat Joe – Large scale blogger outreach company that is a great option for low cost blogger outreach links in volume for resellers.
Fat Joe is one of the largest blogger outreach companies around. While anyone can order from them, their low pricing makes them a favorite among resellers. Fat Joe reportedly works with over 1000 agencies throughout the world.
If you are an agency, the high volume and low cost makes Fat Joe a great place to start your search. While we have seen some mixed reviews about link quality, their custom service always receives high praises. Overall, this is a solid option, but you can learn more by visiting their website and submitting an inquiry.
#3 Outreach Mama – Relevancy focused blogger outreach company that offers a fixed outreach plan vs per link pricing.
Outreach Mama offers blogger outreach and content production services. When you work with them, you have a chance to work directly with the founder for consultations and initial planning, which is a refreshing change from working with a salesperson to get a plan in place.
The pricing isn’t clear for their services, as they do not display their cost per link like many other guest posting services, but if you get in touch, I imagine they can share those details with you.
Overall, this is another solid option, especially if you are not an agency and your focus is geared towards relevant links, even if the cost is slightly more.
What To Keep In Mind When Looking for Guest Posting & Blogger Outreach Services
There are hundreds (if not thousands) of blogger outreach companies in the U.S.. With all the choices out there, it can be tough to pick the right one. Here are some tips to help you make the right choice.
Don’t Pick the Cheapest Provider
It may be tempting, but don’t do it. If someone is offering links for under $100, you can rest assured that the quality will match the price. You don’t have to choose the most expensive option, but you should choose a guest post service that falls within the typical price range.
Here are some good link building pricing guides to help you get a feel for “average” pricing.
Don’t Be Afraid to Test Services
When you narrow your list to the top couple of options, don’t be afraid to place a test order with the top few services on your list to get a feel for their work. You may find that you like the links better from one service or you may find that it is something else, like the link reporting or communication that you prefer. Either way, test out a few services to find the one you like.
Have Clear Goals
When you speak with the potential service provider, it is important to know what you are trying to accomplish. Your goals don’t have to be in SEO jargon, they can simply be your desired outcome, such as to increase the visibility of a service page, to generate more leads.
Once you talk with the blogger outreach agency of choice, they should consider your goals and help you understand what type of link building can help.
As in our above example, sometimes PR is a better fit than SEO guest posting. The better you can explain what you want to get from guest posting, the better your agency can guide you.
Using just those three tips, you should be able to find the right guest posting service to help with your project. Be sure to check out the three on our shortlist, it will save you time and frustration!