Tips On How You Can Improve Your Business Online


Ever since the internet took over, more and more people have been using it as a platform to showcase and advertise different products and services. A business can become successful, especially when an owner knows how to make it thrive online. All it takes is a few skills and tips to achieve a successful outcome overall.

Tip #1: Make The Checkout Process Easier

A common mistake that sellers make is that they focus more on the website design and forget about the user experience overall. As a result, those who visit the site end up getting confused and impatient. Instead, opt for a minimalist design using only a maximum of 3 colors so that it’s pleasant to the eyes.

Also, make sure that the “checkout” option is visible. You can create the shopping cart icon or make the letters in bold. Another bonus is to create links that only open a tab within the website.

Tip #2: Use Coupons And Promo Codes

Everyone loves a good deal and discount. Giving out free coupons and codes when someone makes a purchase only encourages the customers to return and buy more because of the deductions they can claim. Here’s a bonus: make sure to check out for great deals.

Tip #3: Give Free Shipping Options

Free shipping options make the customers feel that the money they spent is less as compared to if they had an unexpected shipping fee given to them. Providing an offer like this would then result in encouraging the customer to go through with their payment. It’s also one of the leading causes of people revisiting the business website. 

Tip #4: Focus On SEO

SEO stands for Search Engine Optimization. Having the proper background in SEO allows Google and other search engines to recognize your brand, as well as help consumers find your website. For starters, you should focus on three things: backlinks, the content itself, and metadata.

Tip #5: Manage Your Social Media Accounts

Using social media helps in advertising your business without paying, and it would help customers familiarize themselves with your products and its quality, therefore earning their trust.

Platforms such as Facebook, Instagram, and Twitter are ideal to use because millions of users are on it every day, making it more likely for them to spot your business and the reviews posted about it.

Tip #6: Make Short Videos

A lot of people are visual learners and like to see things demonstrated and shown to them rather than just reading about it. So, making short videos about your product would help encourage the customers to give your products a chance.

Showing the details of your items and how it’s used can make your customers feel in control and easily understand its purpose.

Tip #7: Encourage Customer Feedback

Feedback is one of the best ways to prove your product’s authenticity and credibility, especially to new buyers. Most of the time, people trust repeat buyers and old customers’ comments because they were able to use and experience the product overall. Invest in asking for feedback because it would convince new customers to try purchasing from you.

Tip #8: Take A Chance On Ads

Ads can help your business grow in different ways and through various platforms. Although some may see ads as an annoying part of visiting a website, users subconsciously remember them and might end up buying them. When a person sees an item for sale repeatedly, they sometimes want to get the same thing.

Tip #9: Choose Your Audience

It’s essential to choose what audience you’d like to focus on with your selling products. The ads that you pay to appear on different social media platforms would specifically be given to users that you’re targeting. Instead of wasting the ad by showing it to a generalized set of people that wouldn’t need nor want the type of product you’re selling, opt to focus on those that can benefit overall.

An example would be if you were selling school supplies. You wouldn’t want the ads to be given to people in the baking field as they wouldn’t need those products, thereby wasting your time and effort. If the product you have is targeted at students and office workers, then there are more chances of you being able to sell your items

Tip #10: Ensure Optimization For Different Platforms

As a customer, you wouldn’t like it if a website only looked good and worked well on Android phones but looks confusing and is challenging to use on other gadgets. As a business owner, you have to keep in mind that your website should not be a hassle to use in any way possible. Doing otherwise would make the customer lose interest in visiting your shop because navigating is already tricky. In turn, they would get too frustrated and leave your website.


Part of taking care of a business is ensuring that it thrives, whether in person or online. However, it’s best to focus on the platform that makes it easier for everyone: online. With technological advancements nowadays, investing in anything online will surely bring positive results.

Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.