An Ultimate Guide on How to Grow Your Business

Many of us agree that the ultimate and intrinsic objective of any business is the growth of its activities. Unfortunately, this is far from being an easy task and it starts with questioning and an in-depth analysis of your business before implementing the winning strategies that will see your turnover increase. Read on to learn a few basic strategies for business growth. 

Establish a Diagnosis

The first step to developing your business activity is to run some basic checks to see where you stand. This diagnosis can be carried out by yourself or by an independent consultant, but it follows the same logic regardless. It is essentially an analysis of your company and the market you are dealing with to better understand them and identify areas for improvement. The main questions this diagnosis is meant to answer are the following:

  • Who are your clients?
  • What are your best-selling products or services?
  • What is your catchment area?
  • Which product or service earns you the most turnover?
  • Which product or service gives you the most profit?
  • What are your operating costs?

This first step will not only help you to identify areas for improvement, new products and services to develop, and strengths; but also, weaknesses, missed targets, products to abandon, packaged offers to create, and so forth. Only after you’ve conducted an effective and comprehensive business and market analysis can you be more effective in developing a strategy to grow your business.

Implement an Improvement Strategy

Once this preliminary analysis is complete, you will be able to formalize a strategy for improving your business. Sometimes this will mean you’ll have to give up on certain products, creating others, packaging different offers to better meet your customers’ expectations, increasing certain prices, and above all, improving your margin and making additional sales. A farmer’s crop will bear no harvest if no seeds have been sown. The same applies to business, beyond the solutions that we will see below, it is necessary to invest in business communication (on the internet, face-to-face, etc.), in personnel (commercial for example), in equipment (machines, vehicles, etc.), etc. To increase our profits, we often have to invest!

Outsource What You Can

Some companies, in order to reduce their production costs, choose to subcontract part of their activities. Outsourcing has become a widespread practice thanks to the advantages it offers to the client. In principle, a company decides to use subcontracting when it wants to benefit from cheaper labor and running costs, but an added benefit is that there is no need to invest in the purchase of equipment necessary for the performance of the outsourced service. This is why IT is one of the most cost-effective things to outsource. As explained by the professionals at, technical downtime causes frustration and costs your business money. So, outsourcing parts of your business processes that you do not excel in, is a good way to save time and effort and receive excellent service in return. 

You should remember that companies that choose to outsource some of their processes are accountable in the event of a failure in the services or deterioration of the products. It is therefore in your best interest to choose a reliable service provider that is attentive to your requirements and with whom you can build a relationship of trust.

Target Less, Target Better

In the logic of “less is more”, the objective is to communicate with the targets that you are most likely to attract. This requires greater precision in your commercial and marketing approaches. Communicating with the right targets (by email, display, etc.) but also proposing the right offers to your target will garner you higher returns, as these targeted efforts are more likely to turn your audience into paying customers. 

Word of Mouth and Partnership

Word of mouth is one of the most effective ways to develop your business. Because your satisfied customers are your best ambassadors, you must rely on them to make yourself known and increase your customer portfolio. A good side effect of having a social buzz around is that you will gradually acquire more exposure to potential partnerships. Partnerships can be great ways to grow your business at a lower cost. The idea is to bet on complementarity, the pooling of costs for communication with others, cross offers, etc. This in turn builds resilience within your strategies, as you are no longer the sole holder of responsibilities, which are also shared.

You need to know yourself before you grow yourself. Analyzing your business will help you identify what you can improve and what you can outsource, to allow you to expand. This increase in your business activity will also mean that you will see improvements in profitability. It is possible that with equal turnover (this is very often the case), by optimizing your costs, you can increase your profit, and therefore your profitability.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.