Tips For Startup Businesses: How To Rank High In Google Rankings

When you’re just starting up a business, naturally, one of your goals is to have high Google rankings. In today’s day and age where competition is stiff, you must put in extra effort with your marketing strategies. 

Ranking high on Google means that you’re going to make it to the top search results after an Internet user does a search. When you’ve made it to this point, you can finally say that you’ve been successful in your marketing efforts and strategies.

If you need help along this line, you’re in luck as there are numerous SEO agencies, such as  Thunderhawk SEO Company, that can provide these services with the best expertise for you. 

That said, here are some tips for you to follow in order to rank high in Google’s rankings:

1. Post Useful And Relevant Content

The World Wide Web is all about information. People spend time on the Internet for them to find the necessary information on matters that they’re looking for. They need answers to their common and basic problems. Because you’re a business, these answers are in the form of your products and services. Hence, it’s up to you to show these Internet users that they need to purchase and avail of the products and services that you’re selling.

Alongside photos and videos of your products and services, you should also post content that relates to how these products and services are going to be used. As a plus factor, think about how these content is going to be shared on social media sites. 

That’s a challenge for you and your content team, that is, ensuring that you’re not only posting relevant content, but you’re also posting share-worthy content about your products and services. This improves your business website’s ranking on search engines.

2. Use Keywords That Your Customers Are Searching

When you’re putting up a business website, apart from the content, keywords are also necessary. Especially for Google, the crawlers of this search engine need something to skim through, after a user searches. Without these keywords, there’s no way for your site to make it to better rankings on search results.

One of the best ways for you to optimize your keywords is to use those that your customers are searching about. This means that you’re going to incorporate on your site the words that your customers use whenever they key in a search on Google. 

All thanks to technology, its easier for you to study this as well. There are numerous keyword tracking tools that you can take advantage of, such as the Google Keyword Planner Tool. 

Additional ways for you to effectively use keywords on your business site include:

  • Using keywords in your descriptions, headings, and titles
  • Using keywords in your tabs
  • Using keywords in your alt tags or photo captions

3. Link With Other Pages

In the digital marketing industry, linking with other pages is key, especially if you’re still a startup business

While these other pages and websites are your competition, they’re also an excellent market for you to take advantage of as peers. One of the best strategies for you to employ with websites is the process of link building. 

When you link to other pages, especially those who are also authorities in your niche, you’re establishing yourself as an authority in the field as well. Plus, you’re making potential clients aware that your business and your site exists. When you link to other pages, there’s a higher probability that these pages are going to link to you as well. 

4. Optimize Your Contact Information

When you put your website up and running, remember that you’re doing it to maintain a business. Like you would with your physical office, you need to have your contact details readily available. Your website needs to have up-to-date information as to how your customers can reach you, should they have any concerns. Along this line, you’re making it easier for individuals who wish to partner with you to contact you. This can be used to promote your products and services.

Here are some fail-proof ways for you to ensure that your contact information is optimized on your site:

  • Make it easily visible 
  • Enable complete contact information, such as email, mobile phone and telephone, and also including your social media pages
  • If you’ve got a physical office and physical store, have a map on your contact information


Ranking high on Google doesn’t mean overnight success. This entails a lot of effort and trial and error. If you haven’t been successful in the past, don’t be dismayed as this doesn’t mean that you’re not going to improve. Perhaps you only need to tweak your marketing campaigns and website strategies a little bit more. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.