Tips For Designing Outdoor Advertising Banners
When you’re looking
for ways to create awareness and advertise your business, local events can be a
great opportunity. You get to interact with people who could potentially be new
customers. That is why it is important to stand out during the event and this
can be achieved through banner advertising. If you’re looking for some good
banners for your outdoor event, you can check out The Teardrop Banners
and Flags Store. Here are some tips that will come in handy if you’re
looking to design outdoor advertising banners.
Determining the
Purpose
It is important that
you first identify the purpose that banner is trying to achieve before you can
think about the design process. It is crucial that the targeted audience is
getting the right message with the banner advertising. If the purpose of the
banner is to create awareness about your company’s mission and objectives, it
might be a good idea to include your logo and personal branding on it.
In any case, if there
is a change in your product offering services, you also want that to be clear
to the potential audience. Banners can be designed to achieve different sales
and marketing purposes.
Placement
This is another important consideration that always gets overlooked when creating banners. The placement will affect the choice of color and sometimes even the message. You should work backward when thinking about the placement of the banner. The color scheme of the banner should contrast with the placement so that the message stands out. You don’t want the potential target to have a hard time reading the message because of poor placement.
Use of Texts
It is recommended that
you use large texts for the banners. Banners are different from other marketing
materials because the aim is to get the attention of passersby and they should
be visible from a distance. The contents of the banner should be written in a
large readable text so that your message can be read without a problem, even if
it is from a distance. You can research more about the fonts to use. Make sure
that your personal branding is taken into consideration.
Readable Font
As we’ve already
mentioned, you will need to research the font that connects you to your
potential audience. The font should be bold and readable. It is not just about
the text but also the font and its weight. It will be tempting to go with a
flamboyant font given the tons of options that you can choose from. In most cases,
bold san-serif is readable and can be used for outdoor advertising. You can
also use Times New Roman which is highly readable as it is used even in
newspapers.
Simple Message
You don’t have a lot
of space to list all your services. Banner advertising should consist of one
main message. It should be consistent with the brand and the product or service
offering. The most successful banners are very simplistic in nature. You will
have a very small window of opportunity to capture the attention of your potential
audience. A simple banner is designed for the purpose of communicating your
message in the shortest time possible. No one has the time to go through
paragraphs when walking past your stall. When designing the banner, you should
remove everything that isn’t needed.
Include All the
Necessary Information
Apart from removing
the unnecessary information, it is also important that you include all the
vital pieces of information. This again will be informed by the purpose of the
banner. Are you looking to create awareness for a particular product or service
or do you just want to create awareness for the brand? If it all about creating
brand awareness, you might only need the name of the company and the logo. When
designing the banner, you should only include the information that is likely to
bring the results.
Quality Graphics
You should never
compromise on the quality of the graphics. The aim of a banner is to attract
attention and poor graphics will not help with this endeavor. Make sure you’re
only using high-quality images and graphics for the design of the banners.
High-quality graphics will not only draw attention but will also help in
reinforcing the brand messaging.
Colors
You should choose the
appropriate colors when designing the banner. Some popular colors when it comes
to attracting attention include red, orange, yellow and green. Colors have
different associations, and the ones you choose will depend on the message
you’re trying to pass across.
