Factors To Consider Before Designing A Fabric Banner

Refreshing your memory about what a fabric banner can do for you, it can make your business appear professional. From that piece of fabric, the image you want to portray can be effectively and accurately communicated. And that is a definition of an advertisement that does its job.

People will come looking for you. They want to buy your product or ask for your services. And they are likely to ask who made your banner for you.

Although the quality of services and products you provide is the bigger picture, the main picture, you can’t rule out the effect of representation. You want your business to be clearly and purposefully represented.

To That, These Are The Things To Know Before You Start Asking For A Fabric Banner.

1. Where Will It Be?

To maximize the purpose of your fabric banner, you will want as many people as possible to read and make a move – maybe order for your product in the next hour or just walk into your office. This is a great idea, which simply means you are focusing on who is reading the banner and what action is expected of them, great.

Now you have to understand what state these people are when they are reading your banner. Look at it. If the banner is inside your office block, it is more plausible that people are calmer and they would have the needed time to read every word on the fabric banner. If they are outside, it is more likely that they are moving and will not have the time to read smaller fonts.

Where will it be? is a question that will help you plan the overall design and the exact fabric you will use. You will use large letterings for exterior fabric banners because you want pedestrians and moving drivers to read it. You can use smaller fonts for fabric banners that will be indoor.

For the materials, you will use materials that can resist weather for outdoor banners. As a general example, meshed banners are preferable for outdoor areas because they will stay longer and stronger when exposed to weather than vinyl banners would.

2. What Colour?

If you are hiring a designer, unless he is still learning his onions, much of the job will be done accurately. Colour is the element that will enhance his job.

Colour should be used purposefully – two purposes, specifically. One, it must carry the theme of your brand, business or objective. Two, it must enhance the clarity and readability of the information on the banner. Beauty remains constant.

The color should show the theme and enhance readability just as it must be beautiful. It must neither hide what it is meant to carry nor blur what is meant to advertise.

Simplicity works better. And you need to have a good talk with your designer. If you are designing it yourself, select a few colors. Too many colors especially the primary colours will make your banner look like what is needed in a kindergarten class.

3. How Do You Present Your Message?

You don’t want people to ignore your banner before they read it. So you have done a good job to capture them with the design and appearance of the fabric banner. The blend of color is as if it falls from heaven. It’s time to read the message.

In this world, there is a number of banners out there, enough for us to forget them as soon as we stop looking at it and weblink twice. If you want to stay memorable and get more sales for your business through fabric banners, you need to know how to present your info. It must capture, it must be brief, and it must state what the reader is getting as quickly as possible.

You must have heard the dictum ‘presentation matters.’ Yeah, it does and more importantly in the design of fabric banners. How you arrange what you put out there, using colors, letterings, sizes, etc. is important and best handled by a professional designer. The aim here is to capture the attention of the reader and make them read everything on the banner, not merely glance at it and get bored.

And those are the things to consider in Fabric Banner. Although you can save cost by designing the banner yourself, ask yourself if you want an ordinary banner or something spectacular. If you are able to find a team of fabric designers in your region, ask for their previous designs and testimonials. The team will make your fabric banner beautiful, effective and purposeful. If the team is experienced, you are more likely to get quality service.

Adam Hansen
 

Adam is a part time journalist, entrepreneur, investor and father.