The Most Effective Digital Marketing Strategies for 2022

Marketing is an essential part of any successful business. Without inbound leads and brand awareness, a company cannot grow and thrive. Digital marketing has become the go-to method for effectively marketing a business. A successful business must be aware of digital marketing trends and be ready to take advantage of them. 

Digital marketing allows a business to have a global reach and interact with potential clients directly. It is also one of the most cost-effective methods of marketing. In order to help your business, take advantage of digital marketing in 2022, I’ve created a list of the most effective digital marketing strategies. Keep reading to find out how to take your marketing to the next level. 

Digital Marketing Agency 

Digital marketing is an ever-changing landscape, and it is challenging to stay on top of trends. I recommend that every business hire a digital marketing agency. Digital marketing agencies for your business will remove the stress and headache of evaluating and implementing strategies. They will be able to leverage their expertise to maximize the impact of your marketing budget. 

A digital marketing agency will allow you to focus on what you do best, running your business. They also have access to the tools and resources needed to run an effective digital marketing campaign. Furthermore, paying for these tools can be expensive.  

Additionally, given the rapid expansion of the internet, leveraging the global economy to find the best digital marketing agencies will give your business a leg up on the competition. It has never been easier to find the best digital marketing agencies.  

Digital Marketing Strategies 

If you decide to attempt digital marketing in-house, I recommend examining these strategies. These are the hottest digital marketing strategies of 2022. 

Don’t Optimize for Voice Search 

Voice search was widely touted and hyped for the last decade. In fact, there was a prediction that voice search would account for 50% of all searches by 2020. This prediction never came to fruition, and voice search makes up a small portion of all search queries. 

The most effective SEO strategies still revolve around typed searches. The emphasis of your digital marketing and SEO optimization should still be keyword research and on-page optimization. These strategies will still draw in customers who are using voice search. However, optimizing for voice search will negatively impact your interactions with traditional users. 

Use Facebook Lead Ads

Facebook, now known as Meta, continues to be one of the best platforms for engaging with customers and generating leads. Facebook allows you to use Facebook users’ information (hobbies, occupation, marital status, location, etc.) to target your ads. 

The user data that comes directly from Facebook is known as zero-party data. It is coming straight from the source. This is precious information and can give your ads a high ROI. Additionally, Facebook allows you to create custom questions to improve the quality of your leads. 

Use Performance Max Campaigns  

Performance Max campaigns have taken the digital marketing world by storm since their release at the end of 2021. This revolutionary ad campaign combines automation, responsible ads, and multi-placement targeting into one ad type. 

Performance Max will place your marketing or brand assets (logo, video, headlines, images, etc.) on the entirety of Google’s channels. This means that one Performance Max campaign will place your content on Google Maps, Gmail, YouTube, Discover, Display, and more. This type of campaign allows businesses to get potential customers’ attention in various locations, all with the same campaign. 

Integrate MUM into your Digital Content 

Google introduced Multitask Unified Model (MUM) in the middle of last year. This new search technology has gone under the radar but dramatically impacts SEO results. The purpose of MUM is to make search results more human. Instead of robotic search terms, a person can now ask Google a question the same way they would ask another person.

This means that basic keywords and search terms will no longer generate traffic. MUM puts a greater emphasis on long-form content and long-tail keywords. Additionally, MUM can search for text, pictures, video, and more, so having different content on your website and social medial channels is more essential than ever. 

Finally, MUM knows 75 different languages, so Google will not redirect you to the answer in another language if MUM deems it the best answer. This is an opportunity to increase the reach of your advertising dramatically but also means that the digital marketing space is more competitive than ever. 

Live Stream

Live streamed content is growing at an almost exponential rate. Additionally, it generates 27% more minutes of watch time than on-demand video. So not only is it increasing, but it is more engaging than previous types of video media. Instagram made waves when they integrated e-commerce into their live streams. YouTube Live also has plans to launch this type of software. 

Live streams with integrated e-commerce provide an unparallel opportunity for digital marketing. Businesses will have the opportunity to sell their products directly to users who are actively following their live stream. This is a valuable method for marketing not only for big brands but also for small brands. 

Bonus: Get on Tik Tok

Tik Tok is one of the biggest social media platforms, but it is limited in its potential for digital marketing for the moment. Tik Tok is driving the change in social media, and it is only a matter of time before Tik Tok is one of the best avenues for digital marketing. Get on the platform now and get familiar with it. It will pay dividends in the future. 

Conclusion

The digital marketing strategies on this list can help you maximize your marketing budget and grow your business. However, these strategies have a learning curve, and applying them without prior experience will not likely result in the desired outcome. For this reason, I strongly encourage all businesses to hire a digital marketing agency. 

A digital marketing agency has the experience and the tools to implement effective digital marketing strategies. Not only will the implementation but smoother and more effective, but it will be much less complicated than starting from scratch. Don’t underestimate the impact of digital marketing agencies on your business.

Adam Hansen