The Latest Digital Marketing Trends That Are Everywhere in 2022

In the 12 months leading up to April 2022, there was an average of 500,000 new internet users each day. If you want to get your business in front of this massive audience, you need to be using the latest online marketing techniques. 

But what are the digital marketing trends that you should know about in 2022? If you are still using outdated advertising practices, your business could slide down the search engine rankings and become virtually invisible online. 

Although this is an ever-changing sector, several methods are set to dominate in the coming months.

Let’s dive in and find out more. 

Video Marketing

Video content provides plenty of opportunities to use innovative marketing methods. For example, you could create interactive or shoppable videos. You can also use short videos to appeal to consumers who are in a hurry and only have a few minutes to view your content.

It’s also easy to develop informational videos rather than attempting to make direct sales. This can be an effective inbound marketing campaign strategy that can drive more traffic to your website. 

Voice Search 

Many people now have phones that have voice control features as well as voice-activated speakers in their homes. As an advertiser, the key is to remember that people tend to use longer sentences when speaking than when typing.

This means it’s vital to optimize your keywords for longer phrases to increase the chances of your web pages appearing in the voice search results.

Influencer Marketing

Influencer ads are one of the types of marketing that can provide fast results. As influencers already have a following, their recommendation can send a huge number of people to your online store. 

It can be a good idea to work with influencers who fit your brand image and share your company’s values. This can give consumers confidence that the influencer’s advice is honest and likely to be helpful. 

Marketing Automation

As a small business owner, you are already busy with multiple important tasks. While your marketing efforts are crucial, you don’t want them to take up too much extra time. To make the advertising process easier, you can use modern software to automate many processes.

For example, chatbots can reply instantly to simple online queries. You can also automate email responses to save time. This can allow you to get on with other business ownership priorities while still marketing to your audience. 

Invest in Your Favorite Digital Marketing Trends

You can pick one of these 2022 digital marketing trends, or experiment with all of them to increase your brand awareness and bring on more customers. Using video advertising can be a great way to make a personal connection with consumers, while voice search offers customers a convenient way to buy products. You could also use influencer advertising to reach a new audience, and automation software can make marketing management easier than ever.  

Before you start planning your next online marketing campaign, check out more of our helpful blog articles. 

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.