The Importance of Instagram Accounts

As technology has changed, so has the way companies and businesses promote themselves. One of the most important platforms today is Instagram. Originally, Instagram was developed as a platform where people could socialize. Even though this might have been the first goal of Instagram, it can also be a powerful tool for businesses that are looking to market to both new and existing customers. There are a few reasons why Instagram accounts are so important.

First, Instagram has more than 1 billion users who take advantage of this account on a monthly basis. In addition, this number is only going to increase in the future. Businesses who are tech-savvy will know that this means, potentially, 1 billion new customers. Given the potential reach of this platform, it is easy to see why Instagram accounts are so important. Combine this with the idea that creating an Instagram account is free, the potential return on this valuable investment is nearly unlimited.

In addition, Instagram allows businesses and companies to share visuals. Because of its potential to share beautiful photos and videos, this simple platform has been designed around visuals, which are far more memorable than text. This means that businesses and companies can make a greater impression on their customers. Yes, there are other social media platforms that allow companies to share photos; however, articles and comments often clutter the visual, causing these posts to be overlooked. With Instagram, the main focus of the page is the photo. To get everything out of this photo, the image needs to be provocative, sharp, and clean. As people scroll through Instagram, they often go right by pictures that do not intrigue them. The photo needs to get people to stop.

New york, USA – February 02, 2018: Instagram application menu on iPad screen. New button in instagram application.

Lastly, Instagram allows a business to increase its online presence in a fantastic way. Instagram can be used to advertise in a way that is not offered on other platforms. With free Instagram followers from SocialEnablers, these followers will act as ancillary members of the marketing department. If a company uses fantastic images and videos on Instagram, their followers will also share these images and videos, exponentially increasing the reach of the company. Instagram also allows companies to target their images and videos to meet the individual needs of their target audience. With these abilities, it is easy to see why Instagram accounts are so important.

Everyone who is looking to communicate a message in the modern era needs to make sure they use Instagram accounts to do so. The reach of this platform is unparalleled and its power as a marketing tool is unmatched. For this reason, everyone needs to turn their attention to Instagram and the unlimited potential this platform possesses.


Alex is a small business blogger with a focus on entrepreneurship and growth. With over 5 years of experience covering the startup and small business landscape, Alex has a reputation for being a knowledgeable, approachable and entrepreneurial-minded blogger. He has a keen understanding of the challenges and opportunities facing small business owners, and is able to provide actionable advice and strategies for success. Alex has interviewed successful entrepreneurs, and covered major small business events such as the Small Business Expo and the Inc. 500|5000 conference. He is also a successful entrepreneur himself, having started and grown several small businesses in different industries.