The Changes That Generative AI Is Bringing To Marketing
A massive number of companies are starting to experiment with generative AI in all levels of their businesses, especially in marketing. Generative AI is an algorithm that is fed pre-existing content to ‘teach’ the AI and attempt for it to then artificially ‘think’ and create its own new content. The content that can be created by AI ranges from audio, images, and video and can reach as far as creating code and simulations. The popular ChatGPT3 uses 45 terabytes of text to ‘learn’ from – equivalent to over a million feet of bookshelf space with an estimated cost of $12 million.
Marketing professionals are finding many uses for this tech and are using it as a new way to solve old problems. From financial or legal services to assembly or high tech services to even retail and healthcare services, AI is beginning to permeate throughout many industries. In just the last 5 years, the use of AI has more than doubled as its use cases become more popular for marketers. Generative AI is used in email marketing, service chatbots, customer service routing, even fraud detection, and many more.
Learn more about the future in generative AI marketing and how its tools can benefit those at all levels here.