Increase Sales At Events By Accepting Credit Cards

If you are a sales expert, then chances are you have a plethora of offerings that you can use to monetize your knowledge. Whether they be books, online courses, or consulting services, you need to ensure that you have multiple revenue streams. But just as critical as those revenue streams are the ability to accept payments at events and conferences you may attend to promote them.

Whether you are planning to present your products and services at the convention, to sell your products or services, or to acquire leads, it is important that you be prepared to transact a sale when the opportunity presents itself. According to many of the sales gurus, if you are a high volume producer and your products are in demand, you do not want to miss out on opportunities to sell your products because you did not have the proper equipment.

Being Poised for Success

No doubt, there will be other vendors who offer the same or similar products and services on financial literacy as you do. Even though you may have a superior product, you must be prepared for impulse buyers who are looking for unique products or bargains or may not know that they need what you have until they arrive at your booth. Some people may arrive at these meetings and conventions without the intention of buying.

According to the Coaching Institute, prospects may not bring enough cash to transact a sale, but almost everyone carries a debit or credit card. If they are carrying debit or credit cards, then you must be prepared to accept credit card payments. If you do not have a wireless terminal or access to a telephone line for your land line terminal, your prospects may go to another vendor offering the same or similar product.

Equipment Leasing

There are wireless terminals that you can transport to the convention which offer a convenient way to accept credit cards and debit cards. One is the size of your cell phone and even works like a cell phone. It has a swiper on the side where you can swipe credit cards and debit cards. Some come equipped with a printer for printing paper receipts for the transaction.

If you need to call the credit card or debit card in to the credit card company to complete the transaction, you can use the cell phone portion of the terminal. The customer can receive a receipt right away when you have the printer attachment, or he/she can receive a receipt through e-mail. For the customer’s safety, and for your integrity, you should present the receipt at the time of the transaction.

Another type of wireless terminal is the countertop model which sits on a tabletop or desktop. The retailer can swipe the cards through the terminal, just as if he/she were in the storefront. However, the terminal is operated by wireless technology instead of a telephone line. It comes with a printer so that the merchant can give the customer a paper receipt at the time of transaction.

Adapting the Retail Model

If the merchant does not want to invest in a wireless terminal, some of the landline terminals can be unplugged from the phone line at the storefront and taken to the convention or meeting. If there are no phone line privileges, the merchant can still enter the cards into the terminal.

The transaction will be recorded by the credit card companies, however, the merchant will not see the transaction until he/she returns to the storefront and plugs in the terminal. There is a risk that the credit card may not be accepted due to an unavailable balance, however, this is a suitable alternative when there are no funds for the purchase of a wireless terminal.

In conclusion, proper planning for collecting payments at a convention or meeting is essential if you want to increase your sales and grow your financial planning business.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.