Small Business SEO Checklist: 5 Tips to Improve Rankings
The SEO game for small businesses requires that you not only comprehend your consumers’ requirements but also optimize your answers to their inquiries. The harsh truth is that only the most optimized responses will appear at the top of Google’s search results.
After all, the first few results in Google searches always deliver and that’s something to keep in mind. So what can you do to start your SEO efforts on a positive note?
Take a look below and find out.
Understand the different stages of the SEO funnel
A marketing funnel lays out the path you want customers to take while engaging with your company and using its products or services. An understanding of the consumer journey helps you serve them more effectively with personalized information.
To encourage them to enter the first stages of the funnel, you need to use SEO. In other words, understanding the different stages of SEO funnel strategies is extremely important.
The crucial goal of establishing a tailored marketing funnel for your brand is to develop unique content personalized for your audience at each level in order to generate more qualified leads and close deals.
You need to learn as much as you can about the following funnel stages:
- Top of the funnel
- Middle of the funnel
- Bottom of the funnel
Once you gain a good understanding of each stage and set everything up, you have to monitor the progress and make changes according to the results you get.
Consider SEO hosting
Organizations that provide SEO hosting provide clients with a number of distinct C-class IP addresses. These addresses can then be utilized to establish many microsites that link to your main website.
By hosting a website across multiple IP ranges, name servers, and networks, you will not only be able to increase your site’s ranking, but you can also rank better in different geographical locations.
That’s the magic a proper SEO hosting dedicated server can provide for your small business. Most search engines consider the geographic location of an IP address as a ranking indicator. If your IP address is located in the market you wish to serve, you will likely rank higher than if it were hosted elsewhere.
Moreover, SEO hosts focus on server reliability and performance significantly more than the majority of other hosting businesses. This is because they are aware of the SEO value of load times and accessibility.
They also take care to keep their IP addresses clean, ensuring that their address pool contains no black marks.
Use short URLs that are descriptive
The optimization of URLs for search engines is another little and simple but important win for your small business. When building a new page on your website, it is essential to choose a URL that is concise and informative. It should include a succinct description of the page’s primary topic.
This helps both search engines and customers who view the URL on a search results page in determining its subject matter. If people don’t click on a link, Google is less likely to rank it or even display it in search results.
Optimize your Google business page
Your Google Business Profile strategy should be the central focus of your small business. It is free, simple to update, and has a significant impact.
Your Google Business Profile should have all the information a potential consumer needs to call you, find out driving directions, place an online order, or convert in any other way immediately from the listing.
Here are a few steps to help you improve your Google Business Profile:
- Claiming and validating your listing is the first step.
- Fill up as many fields as possible and attach photographs and videos to improve your listing.
- Your category selection is incredibly crucial, so choose the appropriate category for your business.
- The major category determines the accessible attributes and other features.
Do interlinking and external linking the right way
When you add new information to your website, check to see that it contains links that are helpful for the people who visit your site. You should include both internal links from other pages on your website as well as external resources.
Users and search engine crawlers can be directed to additional relevant information on your website with the assistance of internal links.
Crawlers navigate through your site by following the internal links you include in your articles. As a ranking component, Google also takes into account behavioral data such as time spent on a page and bounce rate. In other words, they will remain on your site for a longer period of time thanks to the internal links.
When you don’t have an internal link that can do this, you should utilize a link to another website instead. However, make sure to only use links of the highest quality that come from websites that are both relevant and authoritative. Your site’s visitors should benefit from it first and foremost.
Don’t be intimidated by big businesses that have entire departments dedicated to SEO and marketing. Instead, use the resources and the knowledge you have. Combine it with the best practices in terms of SEO and you will surely find success.