Shortcuts to Better Content Metadata

In this digital era, where everything is literally at our fingertips, many business and brands have invested hugely in digital marketing.

As you know, the world they say is fast evolving into a global village – thanks to the tremendous advancements in technology!

Metadata plays an essential role in publicizing your brand and attracting prospective clients and traffic to your business.

You don’t just upload your digital assets online and then expect people to start adding them to the cart. No, it doesn’t work that way!

You need to sell your brand to the right market or audience. Having identified your target audience, you must find a way of making your products or whatever you’re selling visible.

People will only purchase items or products they can see and relate to the basic consumer level. How can you achieve this?

If you’re already thinking of search engine optimization, SEO, then your imagination is not far off.

Why You Should Adopt Metadata Strategy

Improving your metadata will go a long way in ensuring that your products are found easily on search engines.

Metadata, if adequately implemented, will take prospective clients by the arm and lead them straight to your digital content or products on your website.

Also, metadata helps to create an efficient workflow and profitable marketing campaign.

No matter how much money you have invested in any digital or electronic content, be it a video, audio, book, photo, business logo, or even a brochure, it won’t make you money if nobody sees it.

This aspect of visibility is where you leverage metadata systems for captivating data descriptions.

Metadata is used to describe what is contained in your digital products with clear descriptions of what you are offering.


If you get your metadata strategy right, searching for your metadata products online becomes easier, and your products begin to enjoy enough interaction from prospective clients. 

Metadata varies from one industry to another, and it also varies from product to product.

Depending on what contents are being stored or shared, metadata tags for any product could be the name of a publisher or a photographer (if it’s a picture), the date the content was created, captions, or related keywords.

Metadata Could Take Either of The Following Form:

  1. A Free Text that allows users to search for your products using information like the products ID or similar fields
  2. The product title and Controlled Vocabulary List also called CVLs. 

Under this category of metadata, prospective clients are expected to search for a product using a pre-set list of descriptions about the asset.

The list can appear in a dropdown menu, an autocomplete field, or checkboxes. The idea of having a CVLs is to avoid misspellings during a search.

Data Management Systems

Seamless integration of metadata and content management systems will allow for an organized, easy to find, accessible, and shareable product.

Improving your metadata management depends on your technical capabilities, either as an individual or an organization.

Your metadata and data management systems will facilitate the cataloging, distribution, and tracking of a wide range of digital contents – from pictures, books, audio, and videos.

And while you are it, always ensure that your metadata is relevant, accurate, and of course, intuitive!