Reach the Masses! How to Create a Strong Digital Marketing Strategy for Your Small Business

If your small business doesn’t have an effective digital marketing strategy in place, your business can get lost on the internet. You have to do something to stand out amidst the crowd and part of that is knowing and implementing the best digital marketing tactics.

There are many types of small businesses but they all have one thing in common — they all need exposure to thrive. Continue reading this article to learn the best strategies to get attention to your small business.

Digital Marketing Strategy 101

Whether you’re working with shopify partners and need to get more people to buy your products or if you’re trying to get people to your brick and mortar business, a strong digital marketing strategy is a must. If you implement the following tips, you’ll be well on your way to getting the attention your business needs.

Search Engine Optimization

Search engine optimization which is also known as SEO is the act of working to get your company’s website ranked in the search engines. You may try to rank service pages, home pages or blog posts so people that are looking for what you have to offer will be able to find you when they are looking.

Search engine optimization is a good way to get people to your website without having to pay for clicks like you do when you’re using pay per click marketing.

Social Media Marketing

Social media marketing is another popular method of getting people to your website and offers. Many businesses find social media to be an effective marketing strategy because of its potential to go viral and get a lot of attention.

Social media is also a great place to build trust with your audience and get to know them better.


Many people don’t buy your product or service the first time they see it online. Remarketing is a great way to “follow” people around the internet and continue to put your offer in front of them until they buy.

Responsive Web Design

Having a responsive web design is an essential part of digital marketing. If your website doesn’t show up well on all devices, you’re going to lose people when they visit your site.

When people visit your site and are able to easily read the content and use the navigation buttons, you’ll have better conversions. Keep in mind that user experience is the most important part of your website and responsive web design plays a major role in user experience.

Need More Help With Your Small Business?

Now that you know more about creating a strong digital marketing strategy, you can get to work on building your plan. Not every business will use the same strategy. The strategies above will help you as you’re setting plans in motion that work for your business.

Why stop learning here? We have many other articles that can help you with your small business. Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.