Proven 5-Step Plan The Best Marketing Firms Offer Architects
An effective marketing strategy can help you grow your business and keep clients coming back, but developing one isn’t always easy, especially if you’re not an expert marketer.
Fortunately, GraphicMachine offers 5-step marketing plans to clients who need help with their marketing strategy, so it’s easier than ever for you to get the help you need in creating an effective marketing plan that can grow your business and keep customers coming back.
Top marketing firms like GraphicMacchine give the five steps to architects.
Step 1: Create a High-Quality Website
The first step when considering marketing for architects is creating a high-quality website. People have become so reliant on the internet for information about companies.
A major flaw with this strategy is that customers often feel tricked when the company does not provide good service. So before thinking about any other marketing plan, it is important first to create a professional website.
Nowadays, it’s even possible to outsource this task with many easy-to-use templates that allow companies to post their name and contact information in just minutes!
Step 2: Create the Right Content for Your Audience
With a high-quality website, it’s time to figure out what content you want on your site. You should provide readers with the information they need to make an informed decision about whether or not they want to work with you.
Including an overview of your firm and any awards or recognitions you’ve received is also important.
Any of these items can also be used for future marketing campaigns, so this step is an investment for the future.
Step 3: Build an Active Social Media Presence
A key aspect of marketing for architects is social media. LinkedIn, Facebook, and Twitter are great resources for reaching potential clients and colleagues. If you use these tools correctly, they can help create a lot of exposure for your business.
LinkedIn is a fantastic platform because it targets a specific type of client: professionals like architects. Your profile on this site should include your best work samples, testimonials from past clients, and connections with other professionals in your field.
Remember to keep your profile private so only approved followers can see it. And be sure to connect with new connections using follow-back etiquette: tell them who you are first (in 140 characters or less), then ask them if they want to connect.
Step 4: Optimize Your Websites to Get Found by Search Engines
Target your keywords, research competitors’ targeting, and target different phrases and search terms. Write unique content compelling to readers and focus on the top 10 search engine results.
Set up Google Webmaster Tools so you can track how many people have clicked on your website from a SERP for a given keyword. Research the most recent SEO changes to ensure you are using current information on SEO best practices and design changes (e.g., Google penalizes duplicate content).
Step 5: Drive Traffic To Your Website
For most architects, the hardest part of marketing their firm is getting website traffic. In many ways, the general public does not know that architects exist or understand what they do.
Marketing for architects means more than advertising in magazines and other architect’s advertisements; it means engaging in social media and generating content that people can learn from or find interesting.
In Conclusion
Hopefully, this guide has been an asset to your marketing toolkit. If you are an architect and need more information on how to succeed with a marketing campaign, get in touch with GraphicMachine today! Its professional services are unmatched in the field.
