No Objections Here: 5 Effective Law Firm Marketing Ideas
Over half of all small businesses fail within the first five years of operation, including law firms.
The problem is, we’re in the age of entrepreneurship. The idea of going to college for four to six years so you can work for someone else is becoming less popular every day.
The new era of adults is finding it more fulfilling to venture out on their own and take risks, rather than having a guaranteed paycheck. Therefore, competition is steep. In order to stay relevant, you need to lock down your law firm marketing tactics.
Keep reading to find out how!
1. Create a User-Friendly Website
First and foremost, you must have a user-friendly website that’s smooth, pretty, and intuitive. If it doesn’t meet these criteria, potential clients will bounce off your website and onto another.
You also need to perfect your website’s SEO. What is SEO? Good question.
Search engine optimization is the algorithm search engines use to determine the validity of your website when people type in keyword searches. Click the link in the above paragraph for a more in-depth look.
2. Get on Social Media
Next, in order to play hard in today’s digital world, you must have a strong social media presences. We recommend getting on Facebook first, then branching out to others.
Get all of the people on your personal profile to follow your business page – you can do this with the click of a button.
Then, as you start posting, remember that people need a reason to follow you. Post interesting articles (hopefully from your own website), funny memes/pictures/videos, and the occasional sales pitch or business promotion.
Don’t come off too strong or you will lose followers. Encourage people to share your posts so their friends will see it and your following will grow.
3. Build Affiliate Relationships
One of the best law firm marketing tactics you can use is partnering up with other businesses. Build affiliate relationships both locally and online.
This will create a referral program of sorts for you and your partners, which will be mutually beneficial.
4. Get Involved in the Community
Next, get involved with the community on a real level. Partner up with a local charity and other local business and host an event to raise money and awareness for a cause.
This will get your name out there and help you form some other strong business relationships.
5. Use Pay Per Click Marketing
Finally, one of the most effective law firm marketing strategies could be pay per click marketing. This tactic involves paying a search engine to place your website link at the top of search results for certain keyword searches.
Then, you pay the search engine a predetermined amount for every click you get onto your website. It’s a way to get a leg up on the SEO stuff we talked about earlier.
Stay Consistent and Keep Learning Law Firm Marketing Tactics
If you can’t adapt and weather a few storms in today’s world, you won’t make it as a business, no matter what law firm marketing strategies you employ. You must learn to be consistent and continue to learn from your failures and your victories!
Good luck, and remember to take a look at our other business articles before you go!