Marketing Tips for Businesses Growth

One of the most important ingredients for a successful business is social media and web. It’s a platform that allows you to communicate with your customers, gain your reputation, share your insight, and enrich your brand.

Most people today are logged on Twitter, Facebook, and other social media applications and searching in the web. Companies that don’t take advantage of this fact are missing out on a lot of fruitful opportunities. This could lead to devastating results in the future.

Whether you currently own a business or you want to create and expand your own. It’s very important to know the basics and key ingredients in creating a successful business. For example, creating brand awareness through social media or link building for SEO. 

Here are important facts that you should know about social media and link building, and its role in business.

Increase Awareness

The biggest thing in social media is awareness and advertising. Based on the fact that most people are using social media platforms and browsing at the web. It’s highly likely that they could become one of your customers. A lot of people, myself included, have discovered the new business on social media and on web, and how social media has become such an important leadership tool in the business.

In addition to that, you’ll be able to solidify your brand because users tend to leave comments on brands and businesses that they like. Plus, that can help you create new and improved strategies to cater to their needs. Your customer’s opinion is the main basis of your next marketing strategies. And what better way to get hold of that information than social media.

Know Your Competition

It’s unlikely that you’re the only one with that type of business or brand. There’s a high chance that there are other companies who have the same idea as you and the only difference is the name. Also, if they are utilizing social media to their advantage, then you’ll be left out in the end. It’s very important to be ahead of the curb in every aspect of the business. 

Business, as we all know, is a competitive world. It’s a race and everyone has competitors chasing behind them. One of the main benefits of social media is that you can also see your competitors and what they do. That gives you a chance to create services that only you provide. Social media is the best outlet to find information about other competitors. Like you, they also have followers who leave comments and suggestions. That gives you an edge in your business and you’ll have a better insight into a lot of factors that affect your brand.

Increase Your Traffic

There are several ways to increase your traffic through social media and link building. From ads to worldwide attention, it’s definitely a great benefit for your brand. Also, social media and link building will help you reach places on a global scale. The more people who know about your brand, blog, or business, the more customers come in the future.

That’s how most businesses grow their traffic, through social media and link building. A lot of people are browsing, surfing, and sharing every day. Once you have cemented your business on social media, then your traffic is going to skyrocket like crazy. If you doubt about it, then check the statistics. There are millions of people online as we speak. Take advantage of that fact and your business will flourish in no time.

Solidifying Brand Loyalty

The most successful business and brands in the world have the most follower count. At least, that’s what most business owners believe, and making an impact on social media and web will help them increase their effectiveness. That’s true but there are flaws that could combat that belief.

Followers don’t mean a thing if they aren’t loyal to your company or they don’t particularly have an interest in what you do. One of the best ways to ensure that your followers will be loyal to you is to listen to them and address their problems. A follower will surely respect a brand that shows concern with their problems. That particular connection is what we need with our target audience.

Another thing is quality, if the quality you are providing isn’t up to standard, then the followers will most likely stay as followers. That’s something that we don’t want and we should address that immediately. Quality is everything, especially in the world of business, it’s very important to keep the consumers happy. Fortunately, social media has backed you up with such matters. If your brand is active on social media, then you’ll be able to combat problems and apply a strategy to help build their trust.

Inexpensive Marketing Solution

Once you have created your social media account, then you have to manage it properly. Fortunately, managing your social media accounts doesn’t require a hefty budget. There are paid ads on Facebook and Twitter, but rest assured, it doesn’t cost too much. This is perfect for smaller brands and businesses to create or boost their own foundation in the industry. 

It doesn’t matter if you’re a large, medium, or small-sized business. Budget is important and you could spend it on several other things to boost your brand. That’s also one of the main advantages of social media. We can’t stress this enough; every business or brand should have a social media account. It may sound repetitive for some, but companies need to know how important this is.

Unfortunately, your competitors will also get an advantage because of this fact. As mentioned earlier, it doesn’t matter how large your company is, social media will be available for everyone and that could lead to even more competitors. The best thing you can do is provide better service, quality, customer care, and reliability. Once you have those main components down, you’ll definitely solidify your brand as one of the best in the industry.


As simple as it sounds, social media and web is a platform that could lead your company to greatness. However, you need to make sure that you apply all the necessary things in order for it to work. One doesn’t simply create an account and expect their company to suddenly rise to the top.

You need to take the time, effort, and patience in order for this to work. If done properly, then your business will thrive in the future. There are tons of ways in order for you to do this, it’s just a matter of trial and error. Keep in mind that you need to walk in order to run.

Brett Sartorial

Brett is a business journalist with a focus on corporate strategy and leadership. With over 15 years of experience covering the corporate world, Brett has a reputation for being a knowledgeable, analytical and insightful journalist. He has a deep understanding of the business strategies and leadership principles that drive the world's most successful companies, and is able to explain them in a clear and compelling way. Throughout his career, Brett has interviewed some of the most influential business leaders and has covered major business events such as the World Economic Forum and the Davos. He is also a regular contributor to leading business publications and has won several awards for his work.