Long-form Content: What Benefits for Your Digital Marketing Strategy?
In SEO, we have moved on from “more is best” to “longer is better,” a while ago. But to benefit from long-form content, you need to understand what it implies, and how you can create it. Below, we will provide you with the information you need to enhance your digital marketing strategy in 2022.
What is considered Long-form Content?
When the Google search engine roams websites, it looks for articles that goes in-deep on a particular subject. That is why it tends to prefer articles that are long to short ones. Therefore, you need to ask yourself: “How many words are sufficient for a text to be considered a long-format?” Depending on who you ask, the answer will vary. Typically, texts in SEO start at 400 words. Now, this cannot be considered long-format by any means. In fact, anything below 600 words today is definitely short. We could define the base minimum for a long-format at 800 words, but to be safe, you should aim for over 1,000. Other sources will even go as far as considering 2,000 to be a minimum, but that would be the high-end, in most cases. To be confident about your strategy, ask a professional to help you out, like the ones you will find at https://www.12handz.com/.
How will Long-form Content help your SEO Campaign?
Digital marketing is something every company does, nowadays. Therefore, you need to be superior to your competitors in everything you do, including the content you create. If you are able to provide the Google robot with more in-depth information than others in your field, it will definitely help your positioning in the search result pages. But it is not the only advantage it will provide you.
Better content (which, in this case, means longer one) will also attract more people to your website. Most importantly, those that are really interested in what you do and/or offer. If you manage to provide quality data and details, chances are people will also share the content with others. That is a benefit that can bring back immediate returns on your investment.
The same is true about media attention. If your content is attracting a lot of interest, at some point one of the online media will catch-up to it and bring it into the spotlight. That will generate a lot of views, just through one link. There is no reason why other media would not also share the information as well, afterwards. That is why it is important to take the time to create long-format content.
How to create Good Long-format Content
Online marketing only works if what you create is interesting. Of course, it starts with the product or the service itself, but it has to be reflected in the way you bring them to market. Online, it will be through photos, videos and long-format texts, as the ones we are currently writing about.
To make it work, you should try to cite peer-reviewed research articles, whenever possible. Use statistics as much as you can, and more than once in the same article. Don’t shy away from graphs, tables and charts. That should be a good start.