Helpful Tips to Generate More Links for Your Law Firm

Link building is an essential part of any SEO strategy. Unfortunately, it’s also something that many law firms get wrong. Building links to your website isn’t about how many links you get, but where they come from.

Too many marketers and lawyers use outdated link-building strategies that may hurt your site if you aren’t careful. Keep reading to find some effective link building tips for attorneys that can help you generate quality results.

Use Free Directories

One of the easiest and fastest ways to build backlinks for your website is by submitting your business information to reputable and free online directories. Directories list businesses that searchers are looking for or list legal industry-related businesses. Not every website or directory is the same, so you must put in the time and effort to find the best ones. Some top directories to use for legal websites include Google My Business, Justia, FindLaw, and Avvo.

Paid Directories

You can also use paid legal directories to create a unique profile for your law firm. These are appealing because they are more exclusive and require payment to be featured. Just ensure you aren’t paying for space on a “link farm,” as this will only hurt your site. Two of the most reputable paid directories include and Both sites get a lot of traffic and have high domain authority.

Guest Posting

Submitting well-written articles to other websites can also help you build backlinks on your site. An easy way to do this is by finding publications you already follow and contacting them to see if they take guest posts. Some will allow you to pitch your topics, while others will give you topics or titles to write about.

You may find sites that charge for “sponsored posts.” Before deciding to do this or not, examine the site’s authority and if it is worth being published there.

Most sites will include links back to your site in your author bio section. Some publications also allow you to link to your site in the body content of the article, but this is up to them. Sometimes the links are set as “nofollow,” which means you won’t benefit from the site authority, but it may help attract more traffic to your site.

Linkable Content

Linkable content is engaging, interesting content to which other sites want to link. Some law firms create content not available anywhere else, which offers valuable resources or answers popular industry questions. The goal is to publish something new that no other sites have. Some types of linkable content to create include eBooks, whitepapers, and infographics.

Monitor Backlink Sources Used by Competitors 

Competitive auditing means studying your competition to analyze their competitive edge. Utilizing your competitors’ efforts helps you stop struggling to form new strategies. This is because you already know what will help you improve your search ranking. 


Use the tips above to help you create an effective link-building strategy to generate quality results. In some cases, hiring a professional company will help you achieve the desired outcome.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.