Like and Subscribe: Exploring the Different Types of Influencers
There are more than 38 million influencers out there. Are you a business looking to partner with influencers? Are you a content creator that wants to make a living as an influencer?
If so, you need to know what the different types of influencers there are and how they’re different from each other. People follow different influencers based on the things the influencers represent.
Check out our influencer guide and get ready to plan your next collaboration.
A nano influencer is the newest type of influencer. They are categorized as influencers that have the smallest number of followers. They have a maximum of 5,000 followers and typically operate on one platform versus multiple.
This is what you would be categorized as if you’re just starting as an influencer and haven’t had the chance to grow your following yet. If you’re a nano influencer you have a strong community but you’re not reaching as many people as a macro influencer would be.
The advantage of being a nano influencer is that you’ve got the ability to interact with each of your followers. This means your follower engagement is on the higher end.
The people that follow nano influencers are a tight-knit community and see the influencer more as a friend than an influencer.
If you’re a brand or fellow influencer that wants to collaborate with a nano influencer, you’re going to save yourself more money. Nano influencers charge less than influencers that have grown their following from the ground up.
When you’re trying to grow as a content creator, you’re going to find more useful information about how to start and grow your following. Another reason to work with nano influencers is to hyper-target a certain demographic or geographic location.
Micro-influencers are a step up from nano influencers. This is mainly because they’ve been creating content longer but not as long as macro-influencers.
Micro-influencers have anywhere between 5,000 to 50,000 followers.
Micro-influencers have more experience collaborating with brands. They are skilled at gaining the trust of the people that follow them. However, they are still the new kids on the block learning their way around the influencer world.
Micro-influencers fall within several specializations otherwise known as niches. They’ve taken the time to define their brand and each piece of content they post aligns with the brand.
The benefit of micro-influencers is that they also have strong engagement numbers. This is because they’ve got a clear content plan and understand the goals they’re attempting to achieve.
For companies looking to partner with influencers, micro-influencers are one way to see an increase in conversions. They’re able to reach more people while creating genuine content for people to engage with.
Micro-influencers make it easier for you to position your products in front of followers that need them. However, if brand awareness is your goal a micro-influencer might not be the way to go because they don’t have the reach you need.
We’re traveling up the chain of influencers and our next stop is the mid-level influencer with around 50,000 to 300,000 influencers. Mid-level influencers aren’t the first ones to come to mind when a brand is looking for someone to collaborate with.
Mid-level influencers still have an authentic following and find ways to engage with their audiences. If you’re a brand that wants to take advantage of the reach a follower has while ensuring their posts are impactful mid-level influencers can help you achieve your goals.
Mid-level influencers can help you see the increase in ROI you’re looking for. However, keep in mind that as we continue to climb the ladder of influencers the price tag to collaborate with them is going to increase as well.
We’ve almost reached the top but not before we give some attention to macro-influencers coming in hot with around 300,000 to 1,000,000 followers.
Macro influencers are famous influencers that have been on the internet for a while. They understand how to post content to improve their following. They’ve also mastered how to create content for various social media channels.
If you have a product you want to be seen by thousands of people collaborating with a macro influencer is the way to go. The thing about collaborating with a macro influencer is that you’re not the only brand they collaborate with.
They’ll likely have several other brand partnerships they feature on their pages. They’ve been in the influencer game for a long time and know what it takes to be successful as an influencer.
They often have teams behind them that assist with taking photos and creating the content launched on each social media platform.
Mega influencers have millions of followers that view their posts. They use several social media channels to post content.
Mega influencers can be celebrities or influencers that started from the bottom and worked hard for their notoriety.
Mega influencers are the top tier of influencers and if your brand wishes to collaborate with them, you’re going to have to pay a pretty penny to do so.
The issue that many brands run into when partnering with larger influencers is that their posts don’t receive the same engagement as others.
Also, mega influencers don’t take the time to engage with their followers in a way that would be beneficial to a brand. Much like micro-influencers they also have a team to help them plan out and launch their content.
Types of Influencers: Share, Like, & Don’t Forget to Subscribe
In the world of social media, there are several types of influencers. From the nano influencer to the mega influencer many fill each category and have earned their following.
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