How To Start A T Shirt Business In 2020

Is 2020 the year you take the plunge and start your t shirt printing business? With a 3.5% increase in the number of businesses over the last 2 years, now is a great time to ride the wave and try your hand at something new. Starting your own business is a great way to make some extra cash and gain valuable business experience, with more and more people opting wo work for themselves around their current job role it is no wonder why we are seeing the number of business continue to grow. Now, before you head straight in there are a few things you need to consider as starting a business does come with its fair share of challenges, but the points below will help see you navigate your way to success.

Business Plan/Market Research

Creating a business plan will help you forge a vision for your business and enables you to layout a roadmap of how you plan on achieving success. Carrying out the planning process will be instrumental in carrying out crucial market research, helping you to create a brand ethos. Aside from this, it can be a great practice doing one now as in the future it can help you achieve buy in from stakeholders. 

Breakdown Your Costs

Understanding your business expenses is absolutely essential, as the goal of any business is to make money, right? If you have an understanding of your businesses finances, it makes achieving profitability much more realistic, and being in control means you can cut any unnecessary costs after all, there is no point in starting your business if it has the potential to cost you more that the return. As you scale your business understanding your costs will enable you to expand your business whilst keeping costs low.

Create Your Designs 

As you work through your business plan you will have undoubtedly identified the audience that you will be targeting, as well as data around their interests, beliefs and purchase motivators. Understanding this will be key to creating designs that your audience relate with and want to buy. This allows you to create timeless designs, earn customer loyalty and maintain your brand story.

Find A Supplier 

For your business to achieve and maintain successful trading you are going to be reliant on your suppliers, so finding the best option to suit your business is crucial, like custom clothing specialists Banana Moon Clothing, for example. Maintaining a relationship will be highly beneficial as your supplier canbe a source of industry knowledge helping you to predict trends and patterns in the market.

Promote Your Garments

Social media is always a great place to start as it’s free, until you want to advertise on the platforms, and can get your business noticed quickly by the right people. Offer both B2B and B2C through different platforms, Instagram will be brilliant as you can display your designs and garments here but be sure to invest in good imagery as this will ultimately be what grabs your customers attention.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.