How Hiring a Web Design Agency Can Help Increase Web Traffic
Research suggests that the attention of humans today lasts only eight seconds. What this means for you and your website is that you only have these eight seconds to grab a visitor’s attention and engage with them before inciting enough interest for them to read through to the end of the page. A professionally designed and arranged website will show your potential clients the value of your business the first instant they visit it.
There were also studies conducted that showed that about half of online users – 46.1% – cite website design as their primary criterion when they decide if a company should be trusted or not. Your website should not just be exciting and engaging to visitors, it also must have a long-lasting impact on your brand’s reputation in a positive way.
Similarly, users like to check out, read, and return to content that looks pretty. Even dismissing the actual meaning and value of some particular aspects, users want to have rich content in front of their eyes. Moreover, the first 50 milliseconds are the period, during which an average person forms their first impression. It means that your website’s content has to look attractive right away.
Along with its good looks, your website has to provide certain functions. Modern consumers live in a fast-paced world of online features. They want websites to load fast and provide them with services and information in an instant. Your site has to work quickly, steadily, offer relevant content, and ensure a fantastic user experience.
And, of course, some of the best web design agencies can take care of all these things. The right agency will provide you with extensive web design services that span far broader than just design matters. As a result, your company’s website will draw an increasing number of visitors and, hence, boost your web traffic. It, in turn, will lead to higher customer conversion rates and sales.
Your Website Has to Be Responsive
Mobile optimization is one of the cornerstones of any website’s success. Launching a website optimized for mobile devices is not a perk, but rather a necessity. More than half of users landing on your site are going to be using smartphones and tablets. It’s crucial that you understand that mobile-friendly websites aren’t just useful for mobile device users – Google prioritizes responsive sites over those that are not. Therefore, if your site isn’t mobile-friendly, there are not many chances it’s going to make it to the big first-page league.
Most likely, responsive design will be the simplest and most efficient way of assuring that your website can be viewed properly by mobile users. Thus, it would help if you discussed this matter with your design agency. By making your website’s design responsive, the agency will make it adaptable to screens of any size, so visitors from basically all platforms can access and check your website without discomfort.
Relevant and Obvious Calls-to-Action
When users land on your website, it should provide them with clear instructions regarding their next actions. Explain your business mission and brand vision to your web design agency, so its team can develop a proper content strategy for your website. Your site’s visitors shouldn’t spend another second thinking of what it is all about. Instead, they should feel like they’ve gotten immediately into the thick of it.
First of all, make sure the visitor understands what they should do next – what you want them to do. Even though it might seem like a good idea to provide users with multiple choices, hoping they will at least pick one of them, you want to focus their attention on the critical things in terms of your business. That is, don’t give them a choice, provide only one option they have to follow.
Although it may sound strange and counterintuitive, web users want to walk a clear, definite path. You don’t want to overwhelm your potential clients. According to Hick’s Law, the amount of time required for a person to make a decision is proportional to the number of available choices. So, make sure you clear the path for your visitors.
Secondly, your website has to feature clear calls-to-action that address the problems your visitors want to solve. It is another factor that you should discuss with your design agency, as its specialists will have enough experience and comprehension of the market to help you understand your target audience. Addressing the needs and wants of your potential customers will help you build stable relationships with them.
Knowing what your target audience is looking for, you and your design agency will be able to create calls-to-action that will hit just the right spot. Your site’s visitors will know they came to the right place once they see that you understand their needs.
Optimal Images and Color Patterns
Images help boost engagement with the site’s content. So, incorporating relevant images into your website’s design will increase your audience’s engagement with your content. This takes us back to your business mission and brand vision that you should discuss with your web design agency, as these things will also help the experts select the right set of images. It’s also best to use authentic, unique visual content. Custom graphic design or photographs will make your website look like nothing else.
It’s best to avoid stock images and instead emphasize on your brand identity. You want your visual content to be associated with your company. It can be an issue if your visitors see images from your site on other websites. Such things can harm your company’s reputation and negatively affect your web traffic.
High-quality images play a crucial role in one’s purchasing decisions. Don’t forget that people love seeing beautiful things, but they also greatly appreciate unique, authentic content. So, arrange sessions with your web design agency to take photos of your products, staff, office, or what-not and then upload them to your website.
Visuals are an essential part of any successful website and aren’t only provided by images. Perhaps, color patterns matter even more, because they create the overall atmosphere of the site and emphasize your brand. Your website’s general color theme has to be consistent with your logo – this will ensure a stronger association with your brand. As for the color pattern, you should settle with lighter shades because, according to research, users favor them over darker ones.
Conclusion
A good and consistent website that keeps a target audience in mind will inevitably drive web traffic. But, it is a complicated thing with many layers to it, so you can’t do it without professional assistance. Hiring a reliable web design agency is crucial for your online presence and its future success. Your company’s website should become one of its primary marketing tools online, so there shouldn’t even be a question about investing in it. If you want to take advantage of the immense potential that is your online audience then there’s no question – hire the right web design agency, launch a perfect website, and reap amazing results.
