How to Start a Successful Dropshipping Business

Dropshipping is a major ecommerce trend that could become a major boon for other industries, such as health, retail, and technology. Even now, it has rewarded a good many entrepreneurs who were ahead of the trend.

Now, it’s all about finding the right product and effectively marketing it to the target audience. Here are the best strategies for starting a successful dropshipping business.

Pick the right product

The first step is picking a niche that has room for opportunity. A good example is the health industry. Think about the people interested in health, who also spend their time online looking for new products to try. This is also a perfect niche because health gurus are always interested in testing out new products. With that being said, you will want to pick a product that is testing-worthy and sought after.

For example, supplements and vitamins are popular. There are always people looking for a new one to try, which is a great reason to dropship supplements. You can target people who frequent the gym and those who keep up with supplement and vitamin research. Items like these also are inexpensive to dropship from the third-party vendor to the customer.

Make your site easy to navigate

When completing your dropshipping site, make it easy for customers to order. This seems like a no-brainer, but it is surprising how many sites lose customers because they are difficult to navigate. Start with a simple template on Wix, WordPress (where you can get a free ecommerce business) or Shopify. If you want, you can even hire someone off of Upwork to help you design your dropshipping website.

As long as it looks nice and is simple to use, you are set up for success. After setting up your site and picking out a product, you will need to figure out an effective marketing strategy.

Run social media ad campaigns

When building a successful dropshipping business, marketing strategy is essential. Facebook and Instagram campaigns are a great way to get impulse nutrition buyers to go to your site and try your product. These campaigns should take careful planning when looking at messaging and creative. You want to captivate buyers looking for the newest trendy and drop-shippable item on your website, as well as get them to convert.

The best part about dropshipping is not having to worry about storing products or running out of products since that is all handled by a third-party supplier. This means the rapid orders coming from social media ads are able to be fulfilled.

A strategic way to get more conversions is to have an offer such as “buy one get one free”. This offer is appealing enough for people to click on the ad, head to your site and hopefully buy the item you are dropshipping. When using social media platforms to make sales, you will have to constantly pay attention and change targeting and budget for optimal results. The orders will skyrocket.

The best part is that once you make steady cash, it is easy to extend the products you offer because of the low entry cost of running a dropshipping business.  

Watch your competitors

When dropshipping the perfect item, there will always be competition because of the dropshipping craze. Make sure you are looking out for competition and putting yourself ahead. This could even mean completely switching products because yours becomes over saturated. These shifts are to be expected in the industry.

It is always good to differentiate yourself somehow from competing dropshippers. What strategies do you have that they don’t? Make sure to constantly be evaluating this. It even could come down to the copywriting and creative you are using. Evaluate what your target audience likes in other brands and put it into action. Also do your research before launching a product.

These are some of the steps you will take when running a successful dropshipping company. Take the road to success and put your ecommerce dreams into action.

Adam Torkildson