How To Increase Your Profits With An Online Business

In these challenging times, everyone is struggling to manage their business and continue turning profit. What makes it even harder is that there are so many issues to deal with, starting with managing cash flow to taking extra measures to keep customers happy. To top it all, business operations have been disrupted on such a massive scale that makes it very difficult to maintain normal profitability, much less increase it. 

As dire as it may seem, the solution lies in getting back to the basics: increasing the profit margin. But while increasing the profit margin is the surest way to increase your profits, it may be easier said than done. Be that as it may, here are a few steps you can take towards your goal. 

Cut Down on Costs

To calculate the profit margin, the gross profit (total revenue – the cost of sold goods) is divided by the total revenue. In other words, the higher the cost of operations, the lower the profit margin. It makes sense thus to direct your focus first and foremost toward cutting down all unnecessary costs before seeking new ways of increasing profit. These costs can be in the form of office utilities, overtime workers, equipment maintenance fees, or tax deposits. However, the key lies in cutting down the right kind of expenses without negatively affecting the progress of your operations. 

Maximize Efficiency

In order to cut down costs effectively, you’ll first need to list down all your costs and weigh the benefit-to-loss ratio of each one. In the process, you’ll find that some costs are indeed unnecessary, while others are vital to your business. Instead of focusing on the monetary aspect alone, the best way to eliminate unnecessary expenses is by maximizing the efficiency of your current expenditure. That way, you’ll better optimize your operation to fit your budget, thus increasing profitability.

Prioritize Customers Over Money

Sometimes, the best way to make more money is to spend more. This holds true in all kinds of beneficial investments, where the ROI surpasses the initial investment. Taking care of your customers and prioritizing their satisfaction over money is one form of such beneficial investments. Even if you think that the customer is wrong, you should never start thinking that you can afford to lose this customer or that their order is not significant enough for you to retain them. Even insignificant orders can give rise to loyal and recurrent customers if you treasure them, and growing a solid customer base is, after all, the essence of your business. 

Increase the Average Order Value Per Customer

While acquiring and retaining customers should always be your priority, that doesn’t mean your job ends there. As a matter of fact, this is where the real work begins. You should always be looking for ways to optimize the efficiency of your operations, and one of the best ways to do so is by increasing the average order value per each customer. The average order value, or AOV, is the value of a single order a customer makes after visiting your platform. 

There are countless ways to increase this value, such as cross-selling or upselling products, adding recommended products, and creating packages or bundle offers. You can also offer free shipping, but make sure you get more info here about how to offer free shipping without suffering any losses. One way to go about it is to set minimum order incentives for free shipping so that the total order value would cover the shipping costs, but there are even more ways to accomplish that. 

Offer Loyalty Programs and Benefits

Loyalty programs and benefits are other effective incentives that serve in increasing your profitability. Statistics show that customers would be much more willing to revisit your store and increase the average order value when offered rewards for their loyalty. Not only will they become more inclined to spend more on your products, but they’ll also help in scaling up your operations by their word-of-mouth praise. Such benefits can be in the form of collecting points, membership discounts, partnership discounts, or rewards for referring acquaintances. 

Optimize Vendor Relationship

Simply having vendors and partnerships won’t cut it, you should always seek to optimize your relationship with them. That’s the best and shortest way for optimizing your customer-centric operations without any overlapping in your business operations, which offers all parties more efficient and effective alternatives. This can be done by working together and more closely in planning business operations or optimizing the processes of the supply chain to eliminate all redundancies. 

Keep Accurate Inventory Records

The worst mistake you can make is miscalculating your inventory, which will eventually force you into markdowns and discounts. You wouldn’t be forced into such situations if you have a clear and precise idea about all your inventory’s supply and demand at any given time, which would allow you to make the necessary arrangements without enduring any unnecessary costs. 

Seek Winning Deals

Merely doing deals isn’t enough in the world of business. Your mindset should be one that’s always looking for ways to make the most out of a deal. Always negotiate the deal to get a lower price or a better package from your suppliers. Keep looking for ways to optimize your supply chain and encourage your customers. 

Increase Value and Price

There’s a simple and effective way to increase profit instantly, and that is by raising the price of the product. However, raising the price needs to be both justified and well-calculated in order to pull it off. The best way to convince customers of your prices is to let them believe they’re getting the full value of what they’re investing in, so it’s all about selling the value of your product first and foremost.

Regardless of how many tactics you try in order to achieve more profits, at the end of the day, every business is unique. The tactics that work for others may ruin your business and the opposite is true. So, before adopting any new strategies, the first step is to audit the current state of your business and analyze your findings. After carefully planning your strategies, trial and error is the best way to find what works for you. This way, you’ll be able to optimize your operations to maximize your profitability.

Cyndy Lane

Cyndy is business journalist with a focus on entrepreneurship and small business. With over a decade of experience covering the startup and small business landscape, Cyndy has a reputation for being a knowledgeable, insightful and approachable journalist. She has a keen understanding of the challenges and opportunities facing small business owners and is able to explain them in a way that is relatable and actionable for her readers.