How to Attract Customers to Your Business: 10 Top Attention Getting Tips
Ask any business owner what they want to do with their business, and they all say the same thing. They want to get more new customers.
Getting new customers are necessary in order to grow, and it’s the one area that business owners struggle with. There are so many ways to market your business, you have to know which ones are worth your time and attention.
Read on to discover how to attract customers to your business.
1. Understand Who You Help and How
Before you do any sort of promotion, you need to have a clear understanding of two things. You have to know who you help and how you help them.
You need to communicate that in 2-3 sentences or less. That’s how you’ll attract the right customers to your business.
This is also known as your unique selling proposition. You tell people the problems you help with and what makes your business different from the competition.
2. Have a Great Website
It’s hard to believe that in the year 2020, about 40% of all small businesses don’t have a website. People turn to search engines to find information and services near them.
If you’re not listed and you don’t have a website, you’re losing customers.
Building a website is easy and affordable to do. You can sign up for a service like Wix or Squarespace and build a website in a few minutes with no programming experience required.
3. Use Search Engine Optimization
Once your website is up and running, you have to drive traffic to it. That starts with search engine optimization.
It’s not enough to have a website and get listed, your site has to appear on the first page of search engines, namely Google.
That’s done by optimizing your site to be user-friendly and get found by search engines. It’s about having great content on your site that people will love and making your site easy to use.
You also want to have it technically sound, which you can do when you use web builder platforms like the ones mentioned above.
4. Invest in Signage
Do you have a retail location? How will people know that your store exists when they go by?
Signage is an influential part of attracting customers to your business. More often than not, people will become curious about your business and drop by.
Have digital signage that you can change regularly can help you keep the attention and attract customers.
5. Build Strong Networks
Your business relies on relationships. You have to have relationships with your customers, your employees, vendors, and potential customers.
The stronger these relationships are, the stronger your business will be. You want to make sure that you are networking online and at your local chamber of commerce to make sure people send business your way.
6. Social Media
Social media can be a fantastic way to attract customers if it’s done well. It’s rarely done well.
You have to start by knowing which networks your audience spends time on. For a B2B audience, they’ll be on LinkedIn.
A younger audience for a consumer goods product may be on Snapchat or Instagram. Women who want to be inspired for home projects will be on Pinterest.
7. Trade Shows and Conferences
Trade shows are a way to get your brand noticed as a thought leader in your industry. You can become a keynote speaker to show that you’re an industry leader.
Trade shows are expensive when you factor in the travel, booth, and attendance costs. They are worth it if you plan in advance. You want to set goals for yourself and take advantage of every networking opportunity possible.
8. Paid Ads
Paid ads are good to give your business a temporary boost as you build up your social media presence and search engine optimization.
These are ads that you can place on various social media channels and on search engines to reach potential customers.
9. Consistency Matters
How will you promote your business to attract customers to your business? You don’t need to do every single thing on this list.
What you should do is to pick a few things and do them really well. Your time is limited, and let’s face it, you’re not going to do everything.
What matters the most is that what you chose to do is done consistently. Every day, you have to post on social media. Every day, you see how you can get your site to rank higher in search engines.
Consistency is the key to build momentum. When you have enough momentum, you’ll get customers and see results.
10. Keep Your New Customers!
You’ve done plenty to get customers in the door and now you’re starting to see great results. Your job now is to keep your customers. It costs about 5 times more to get a new customer than to keep a current customer.
If you deliver a bad experience, you’re going to have to consistently spend more money to attract new customers. Eventually, you’ll have a solid reputation as a business that doesn’t deliver on promises and you run out of new customers.
You want to go above and beyond customer expectations to deliver a great experience. Think of every interaction that customers have with your company and how you can improve each step of the customer journey.
How to Attract Customers and Keep Them
Your customers are everything in your business. Without them, you wouldn’t have a business. You’d just be twiddling your thumbs.
You have to know how to attract customers to your business. The ones you should focus on should align your business with the best chance to be seen by potential customers. You have to present the right message at the right place and time in order to get a new customer.
Once you get your customers in the door, you have to work hard to keep them. Once you have a steady stream of returning customers and new customers, your business is sure to take off.
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