How Professional Video Testimonials Can Boost Your Business

As a marketer, you probably know that few things are more important than consumer trust. If your customers don’t have belief in your ability to deliver, they are sure to look elsewhere for an alternative, and that’s the worst thing that can happen to your business.

Fortunately, testimonial videos help to boost the trust level of your brand. In such videos, your customers can share their experiences with other customers and state why they’ve opted for you and not your competitors. People love hearing other people’s experiences and opinions about your products or services before making a decision. Word of mouth is just as critical as ever.

Here are ways professional video testimonials can help grow our business.

  • They Instill Trust and Create Credibility

By being able to see a message from a real person, video viewers can connect better with the person sharing their experience. Even in a brief video, viewers can build relationships with the person in the video. They are also much more likely to remember the message and pass it on to other people. When potential customers watch and listen to someone talking about how your service or product benefitted them, they will trust the information more compared to if they were to read it.

  • Videos Trigger Emotions

 Nothing beats video when it comes to stirring up emotions. The problem with text is that it is unemotional and sterile. You need the finest copywriter to create a text-based customer review that can compete with video in evoking emotions. Also, it takes much more time since reading and interpreting text is way slower than watching a video. Add to the fact that consumers don’t have so much time and you see why video beats text by a mile.

Video can get to the heart of the viewer right away. The reason it works so well to create emotional connection has largely to do with our brains. The human brain is packed with mirror neurons that fire when we do something or see other people do it. These neurons make the viewer feel emotions seen in the video.

  • Sharing Videos On Social Media Is Easier

By using social media sites, it is easier to share the testimonials with your followers, thereby increasing exposure via targeted sponsored posts. Testimonial videos posted on YouTube can appear in relevant Google searches, which further increase awareness about your business. By hiring a top testimonial video production service, you will have more chances of reaching prospective clients and customers.

  • Professional Video Testimonials help with SEO

One of the ranking factors that Google uses to determine the appearance of your website on its pages is how long our visitors are spending on your website. Google assumes that if customers hang on for a couple of minutes more on your website, your site carries valuable information, which makes the search engines want to recommend your site to other users. Therefore, professional video testimonials also boost your ranking chances and will lead to more visitors coming to your site.

  • They Boost Email Marketing Effectiveness

According to HubSpot, just using the word “video” in the subject line of your emails boosts open rates by 19%, reduces by 26% the number of those who unsubscribe, and increases click-through rates by a whopping 65%. Depending on the kind of email marketing service that you use, you may embed a video or even add an image that looks like a video, and which upon being clicked, leads a user to YouTube. Whichever way you choose to add your video, it has the potential to increase the chances of your email being opened and subsequently the number of clicks right to your website.


Satisfied customers are one of your most important marketing tools. But if you are only texting their testimonials on your website, you are not using this resource to its full potential.

Video testimonials are much more convincing and engaging. They are guaranteed to keep your visitors on the site longer, thereby increasing the likelihood of them making a purchase. By putting a video testimonial service that’s easy to use, your customers will find it easy to post their reviews and get their opinions out to other customers more easily.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.