How Does Your SEO Profile Compare to Competitors?

Search engine optimization (SEO) is a great asset to help you develop your online reputation and presence. Today, social profiles and online assets are important methods for bringing you to the top of search engines’ results pages. So, how can you increase discovery and traffic to your social profiles? The following tips will help you boost your social profiles far above those of your competitors.

Get an initial assessment from a pro

An initial assessment from a professional will give you an idea of where you stand compared to your competitors. Additionally, an assessment will inform you of anything that’s negatively impacting your search rankings, and provide you with options on how to push through those roadblocks successfully.

If you choose to utilize the services of a professional marketing team, you should choose a company that will keep your brand’s best interests in mind. Companies like Link Graph offer a variety of services, including keyword targeting, publication targeting, content tailoring, outreach execution, and progress tracking. There are often preset packages and custom packages, so you have options depending on your company’s situation. Major companies rely on outsourced digital marketing, but that doesn’t mean it’s too steep for your own budget.

Specify social profile links on your website

It seems like common sense, but a lot of sites don’t link to their social profiles (or choose to only link to certain ones). You should link all of your social profiles to your website to promote their rankings. By linking your social profiles, you pass authority to them, increase exposure, boost social engagement, and gain followers.

In addition to linking social profiles to your website, you should include links to your social profiles in all company emails, as well as link each social profile to each other (at least, whenever it’s possible). Using an organization schema markup code on your website will further heighten engagement for your social profiles.

Post updates on a regular basis

Create a calendar to keep track of how often you’re uploading new content. Make sure you’re uploading content on a regular basis (daily, weekly, or monthly, depending on the platform). It’s important to upload as much relevant content as possible to both keep your profile content-heavy and ensure viewers that you haven’t abandoned the profile.

In addition, uploading different types of content (pictures, videos, text, etc.), will keep viewers more interested. Keep things conversational and don’t bombard viewers with advertisements. This way, you can ensure that you’re primarily writing for your viewers and not for a search engine — viewers can tell the difference, and they won’t be impressed by an article that exists exclusively for SEO purposes. Finally, use hashtags when appropriate to further draw attention to your profile.

Perfect your branding

Choose images carefully to convey who you are and what you do. Post high-quality branded images and choose an appropriate profile picture (a logo is standard for most brands). The more visually appealing your profile picture is, the more your profile will stand out to potential viewers. Some websites like Twitter give you the option to choose a header image. Upload a header image that is high-quality when enlarged and which matches your profile picture. You can further customize your profile by choosing a color scheme for the page. Be attentive to the colors you choose, and make sure that all colors match your brand.

By following these tips, you’ll be able to create better content and drive more traffic. In turn, your SEO profile will stand out against competitors and you’ll be able to successfully develop a reputation for your brand.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.