How Does Social Media Marketing Work?

We are firmly rooted in what many people refer to as the ‘Digital Age’. It’s an era where digital communication, news and views lead the way. Social media is one of the most powerful influences on our lives, and contrary to belief it’s not just the younger generations who are hooked on Instagram, Pinterest, Facebook, Twitter and more. 

In fact, businesses are using social media as a very effective marketing tool and if you don’t already embrace social media in your online marketing you are definitely missing out on leads. What is social media marketing, how does it work and which platforms should you be using? All of these are valid questions, so let’s have a closer look at the state of play.

Why Social Media is Vital

There are several reasons why social media is simply essential for your online marketing. First, it gives you easy access to great numbers of people. Furthermore, the link between social media and news consumption is clearly understood, so it follows that people will use social media channels to keep up with new trends, products, services or businesses. So, how does it work?

Let’s use Pinterest as an example. At the moment Pinterest is among the fastest growing of all the social media platforms. It’s easy to use, engaging and very powerful, and allows you reach a lot of people. Imagine you put a post on Pinterest – it could be any social media network – regarding a new service you are offering in a certain area. Your followers will read it and pass it on to those they know may be interested, and so on.

Social media is the modern equivalent of word of mouth, yet far more powerful. You can reach tens of thousands of people in a very short time, and each of those people is a potential lead. If you include links to the landing page on your website, you’re giving people an easy journey to your service. So, why Pinterest? What is so interesting and useful about this particular social media platform?

Why Pinterest is Essential

Pinterest is one of the more organic of the social media platforms and works very well for product sharing. It can, however, take a lot of time and understanding to get right, but it is worth it. You need to commit a lot of time to building your Pinterest account into a workable one, and to keeping it updated. You need to be able to respond and react very quickly. If you are not personally going to be handling the account, you might be advised to employ a social media manager as many companies now do – even those of a smaller nature.

There is a way you can enhance your Pinterest visibility and manage the account properly without the need to employ someone specifically. You could look at this deal that offers Pinterest Management packages developed by experts who understand how to use the platform to the best effect in marketing, and they are sensibly priced. If you have a marketing budget, it’s worth reviewing and perhaps including one of the packages at the right price and level for your business and considering other social media networking options too.

When social media began it was seen as something of a gimmick. Since then, many platforms have come and gone, yet those that remain are extremely powerful marketing tools for businesses that need to enhance their online presence. We recommend you check out the Pinterest management deals and see how you can get your brand seen by a wide variety of people at very little cost.

Annika Bansal

Annika "The Chick Geek" is the founder of Small Business Sense shares small business ideas, tips and resources for independent Entrepreneurs and Small Business owners.