How Do You Market A Legal Firm

Law firms must develop marketing strategies to attract new customers and increase revenue in today’s competitive industry. Good legal skills and word-of-mouth used to be enough to keep clients happy and develop new business.

Now, clients want innovation and advancement in both legal and marketing practices. So if you don’t know where to start, the following legal marketing tips can help you onboard new clients and grow your reputation:

Build your brand from scratch

For legal companies and professionals, your brand should, at the very least, represent value, trust, and excellence in terms of how you will better the lives of your clients. Besides that, consider the style and image you want to project and how you can do it consistently.

When connecting with your law firm’s brand, the ultimate aim is quick recognition and a pleasant experience. As a result, ensure that your brand and future calling card represent you, your practice area, and your personality.

Once your brand is created, you should have a one-sheet that explains your law firm’s voice, personality, and brand. Thus, anybody creating marketing or content for your firm understands your perspective.

Create client personas

After you’ve created your law firm brand, you’ll need to identify who you’re going to advertise to. You’ll develop a composite “ideal customer” profile to aid in the direction of your marketing attempts.

A client persona describes a perfect customer for your legal firm. You might have numerous personalities for your legal firm, all of which fall under the category of “perfect client” for you.

To help your business focus its marketing approach, you should establish one persona for each service you provide. Consider your personas’ motivations, demographics, pain points, and history.

You can do this yourself or with the assistance of your employees and customers.

Remember that creating several profiles of your potential client’s characteristics could improve the success of your marketing efforts.

Invest in SEO

SEO is the activity of making your website search engine friendly (“optimizing”) to rank higher on search engine results pages (SERPs).

Some best SEO strategies include various elements such as links, metadata, keywords, and local SEO concerns. If you’re new to SEO, simply write each page as if you’re speaking to a human, and you’ll be well on your way.

You could also try hiring a freelance writer familiar with SEO to continue improving your website’s calls-to-action (CTAs).

Then check whether your advertising is behaving as expected. Consider connecting your website to a Customer Relationship Management (CRM) to monitor and follow up on prospects who fill out your forms.

Legal marketing is more of a marathon than a sprint, so you want to have a steady flow of customers flowing through your funnel.

Google Analytics, which shows how many people have visited, viewed, and left pages on your website, is a critical tool for measuring metrics and results.

Moreover, it can also calculate downloads, how long visitors remained on your website, and other information related to website interaction.

Fortunately, social media platforms have their own reporting methods for measuring interaction. You may aggregate that information into a single source using social media management solutions (CRMs) and see how your efforts were paid off.

Bottom line

No lawyer can be everything to everyone, so concentrate on your talents to manage your marketing plan properly. 

The idea is to learn what each media excels at and develop a strategy around it. With this information, you can hire a law firm marketing company to help introduce you as an expert in this field.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.