How businesses can start Instagram Influencer Marketing

Instagram Influencers have a large, engaged audience that businesses can use to build credibility and drive sales. Instagram marketing strategy enables businesses to connect to their target audience in a more authentic way than with traditional advertising. In Influencer Marketing, brands build their relationship with their target Influencers who will be able to sell directly to their audience. Instagram Influencers seem to have a very close relationship with their audience as they share everyday aspects of their lives with the viewers. Thus, partnering up with an influencer should be a business strategy to implement online. Businesses can also take help from social media marketing agencies to get the best results. Read on to know how businesses can start Instagram Influencer marketing. 

Finding the right Influencers for your Marketing Campaign

The first step towards finding your business and its right influencers include setting a clear goal for the campaign and opting for an influencer who is from your niche. Thanks to developed IT technologies today many software companies like Grin, Humanz, and Upfluence allow you to find the right influencer for your business without any hard efforts. These tools give you an opportunity to filter all the features and choose the best influencer for your campaign. Influencer platforms let you find nano influencers from all over the world which is the best choice if you had a local business. For instance, if your brand is about makeup and skincare, then a beauty influencer is the right pick. Moreover, you need to be clear about the goal you want to achieve through influencer marketing. For instance, if your goal is directed towards accumulating organic engagement, then partnering up with micro-influencers is an ideal pick. Micro-influencers have a small set of audience but they yield high engagement rates. However, if your goal is to create brand awareness, then opt for macro-influencers who offer more reach and drive website traffic. Using instagram Growth services is a pro tip by some of the best marketers. 

Leveraging Influencer Marketing

The first way to leverage Influencer Marketing is to directly pay your associate influencers for the posts they make. We can see models and popular influencers promoting products through their posts. These models and influencers are being paid per post. This type of Influencer Marketing is visibly available. Your brand does not need to be huge to opt for this type of Influencer Marketing.

Another way to leverage Influencer Marketing is by offering them a commission. Here you don’t directly pay your Influencer but rather offer the person a customized referral code that the Influencer’s audience can use while purchasing from your business. Every time a purchase is made using that referral code, your Influencer partner gets a commission of 10% from the selling price of the product. For businesses that are still starting out and not ready to invest very heavily in Influencer Marketing can also use another strategy. Pick a compatible micro-influencer and send them free products to promote through their posts.

Finding Influencers to recruit

Essentially, you can look for Influencers on Instagram itself. The platform is brimming with Influencers both old and upcoming. However, there is no guarantee that the Influencer you reach out to will surely promote your brand. The area of businesses partnering up with Influencers on Instagram is competitive already. Thus, the best way to find Influencers is through Influencer Marketing Agencies. Furthermore, there are third-party apps such as FameBit that help you connect to Influencers.

Keeping a track of your Influencer Marketing results

By the end of the day, results are what we are looking for. The idea of using Influencer Marketing to promote your brand is tempting and lucrative. However, it also requires you to follow up on your Influencer Marketing strategies to know if you are achieving your goal in due time. The ROI (Return of Investment) needs to be measured.

Influencer Marketing on Instagram requires you to evaluate the results based on how many likes per photo the Influencers are getting and how many comments are being left. For a smaller audience of 10,000 to 20,000 instagram followers, the ratio should be above 5%. At the least, 3% for 20,000+ audiences are indicative of a loyal audience base. This way one can be sure of reaching the maximum ROI with Influencers. The best way to gain results from the Influencers is to start a campaign or movement with them. As Instagram Influencers are posting about brands sporadically, sometimes the effect on the audience varies. Thus, starting up a marketing campaign or movement with a couple of influencers on board will help the brand achieve more effective results at a quicker rate.

Presently, Influencer Marketing is at the tip of its iceberg. As more companies come to realize Instagram’s ability as a customer discovery and sales channel, Influencer Marketing on Instagram is going to take off. If your business is starting to get into the Influencer Marketing game, it is going to be life-changing.


Dee is a well-respected business journalist with a deep understanding of global financial markets and a talent for uncovering the stories behind the numbers. With over 20 years of experience covering the business beat, Dee is known for his in-depth reporting and analysis of industry trends, as well as his ability to make complex financial concepts understandable to a wide audience.