E-Commerce Tips For Beginners To Scale Your Business

Online sales is one of the best trends in business and quite a profitable venture these days. However, like owning a brick and mortar shop, online sellers have a lot of work to do. Gaining customer trust, attracting more or even keeping those already buying your products is a hassle.

Thankfully, there are lots of options you can take when looking to improve your business, have a bigger market for your products and increase sales. Here, we’ve compiled a list of top tips and strategies of scaling your e-commerce business. So, keep reading. 

E-Commerce Tips To Scale Your Business

1. Sell Experience Not Product

One of the best things to understand when starting a business is the market. Over the years, consumers have constantly changed, and sellers who don’t move with the same speed get left out. For now, consumers are getting more interested not on the product but the experience.

That means someone is more likely to buy from you if you present your product well. Therefore, there’s a need to focus on polishing your marketing skills. A customer will buy your products even if it is not on their priority list because it got presented well to them.

As experts say, the market is one thing that doesn’t go away. However, good products come and go; therefore, you are the one to attract potential buyers to your products. Consequently, boosting your marketing skills and learning how to market to your audience efficiently is a big step towards scaling your online business. 

2. Be Customer Centric

Customers need to feel well taken care of, and that doesn’t change in e-commerce. While land-based shops offer customers the chance to, see, feel and try their products, online businesses do not enjoy this privilege. It would be best if you found new ways of giving your customers the same feeling about your products.

For example, Pinduoduo,an e-commerce marketplace, has tried to replicate the offline or physical shopping experience online by establishing a community through their team purchase system, encouraging engagement via interactive games and enticing rewards, and providing personalized experiences.

Online businesses have a lot of things to offer customers in place of what land-based enterprises provide. One of the best ways is making your prices friendly to your customers. You can also make your website as pleasant as possible both for product viewing and ordering.

If customers can browse through the website without any problem, they will find no reason to drive to a shop a few meters away to see similar products. Again, you can consider offering free shipping or lowering shipping costs to encourage them to purchase.

Another way to attract more people to your products is being environmentally friendly. Most customers would like to participate in keeping their environment clean. Therefore, you are more likely to win them if you offer things like eco-friendly shipping as that allows them to participate actively.

3. Be Active on Social Media

Social media is one of the best tools you can use to scale your business. You should expect most of your customers to be on various social media platforms. The fact that they are shopping online shows that they could be using the internet for more than that, especially for entertainment.

Therefore, joining these sites and being active on them can also play a huge role in growing your audience. You can create commerce pages and pay to have your posts reach a wider audience of people interested in your products. You will increase your chances of meeting more potential customers.

Besides, your customers can easily interact with you through your social media pages. You can also use these pages to sell your products by posting links to your website. It is also helpful to use relevant hashtags and make your posts shareable to other people.

4. Send Personalized Emails

Email marketing is one of the best options to use when reaching out to your customers. However, it would be best if you personalized them to increase your chances of success with them. It would help if you found ways to encourage people to sign-up to your email lists by offering incentives.

Personalized emails make potential customers feel targeted and appreciated. A good emailing strategy should also include follow up emails, and these too should be personalized. One of the best tactics to use here is learning your client’s habits and sending emails when they are likely to read them and take action.

As you can see, that requires a lot of effort to achieve, but it is one tactic that never gets old. Mention things like abandoned carts, previous purchases, offers and many more to make them as personalized as possible. You can scale your business using this method as it helps you sell more.

5. Develop A Loyalty Program

Many companies have been using loyalty programs and achieved immense success with them. Appreciating your most loyal customers is one way to increase chances of retaining them. As such, you need to develop a points system for every purchase they make and appreciate them at some point.

For instance, you can offer free shipping or discounts on products once they accumulate a certain number of points. Therefore, having a points system is one way to better customer relations. The benefits of the points system can, therefore, be felt within a short period.

The chances of attracting new customers are higher than before. Besides, you get to build a loyal fan base that will continue purchasing products from you even when you no longer offer the same program. It is an excellent way to have the edge over your competitors.

Final Takeaways

As you can see, there are numerous ways to increase your chances of attracting new customers and retaining existing ones. Success with these will be a great step towards scaling your online business. These expert tips will also help you build trust with your customers and encourage repeat purchases from them.

These tips will help you sail through the challenges that online businesses experience. As mentioned earlier, the lack of a personal touch with customers makes selling a bit challenging for beginners. A good implementation of these tips will help build your brand and rival other online stores or even physical shops with lots of privileges.

Fabrizio VanMarcino

Fabrizio Van Marciano is a self-taught web designer, front-end web developer, and content creator. He is the founder of FVM.