Customer Engagement Strategies to Help Increase Conversions

Customer engagement strategies are a crucial part of any company’s marketing plan, as recent research indicates that companies earn $7 for every dollar invested in customer engagement. For instance, if you want to keep your customers for a long time, motivate them to buy more, and make them share valuable data with your business to help you further improve your products or services, successfully engaging with your customers along their buying journey is the best way to achieve that goal.

Businesses benefit greatly from highly engaged customers, as they’re more inclined to make referrals, they’re more satisfied, and can help you bring more revenue. However, it’s not always easy to engage these groups, but you can be confident that your business is on the right route with the correct engagement methods and strategies.

For that reason, every thriving company must build the kinds of experiences that customers genuinely want to be a part of and find authentic ways to make them feel valued and respected by your business. Well, to make things easier for you and help you accomplish all that, this article will give you some ideas for coming up with and implementing customer engagement strategies in your organization to help you increase conversions and sell more of what you offer. 

Personalize Your Products or Services

To begin with, your customers wouldn’t want to connect with your business or your content if they feel like they’re just a number or a name on your list, which might naturally lead you to think about how you can implement personalization in your sales efforts.

To achieve that, you should strive to communicate with your customers as much as possible, send out emails and message templates that include their names, and find out what they honestly think of your brand by conducting customer surveys, encouraging them to comment on your social media posts, and supporting them to give honest feedback on your work. Once you know your customers better, you can then provide them with targeted and relevant content, messages, or even gifts, after you’ve gathered enough information about who they are. 

Revive Your Social Media Accounts

Furthermore, it’s in your company’s best interest to have someone from your customer happiness team manage your brand’s social media accounts, by posting relevant content as regularly as possible. After all, having a social media account that isn’t active and engaging with your customers won’t get the job done, as you have to go out of your way to engage with your potential and existing customers to show that you care as frequently as possible.

Create a Sales Incentive Program

Sales incentive programs, such as client loyalty programs, are among the most effective ways for brands to increase engagement with their customers and strengthen the relationship between them and their customers. For that reason, we advise you to include this engagement strategy which will also mean that you express gratitude to your clients that have stuck with you long-term.

One way to do that is to have customers earn points with each purchase and then use their collected points to win a prize or purchase something for free. On the other hand, social media contests like Instagram giveaways are a simple way to have them earn your product as a gift and will increase your brand’s social media exposure by making your customers tag their friends on your giveaway post.

Commemorate Important Events for Your Customers

Developing an emotional bond with your customers and boosting their happiness will make them most inclined to interact with you. Accordingly, you would want to celebrate their real-life milestones like birthdays, graduations, the first day of purchasing your product,  or even important holidays. 

If you have a close customer connection, you may want to send a little gift or virtual gift card to commemorate these events. Small, thoughtful presents and notes can help you maintain the relationship and encourage future interaction.

Create an Affiliate Group

By communicating with your most active customers, you can create your digital community group where your most loyal customers can talk, share ideas and advice, and welcome newcomers. So, you can establish an environment where you can learn more about your clients by being more active, publishing their positive feedback on their own social media channels, and encouraging discussion within the community.

You can even make some of your most invested customers your affiliates by sending them PR packages and having them try out your new products and features, enabling them with early access to new launches in exchange for their honest opinion.

Final Thoughts

To sum it up, customer engagement is a tried and tested strategy that will help convert more leads into customers by giving you the means to build two-way communication with those who are already interacting with your brand through several outreach methods and knowing your audience is critical to getting people engaged.

Ultimately, by applying these strategies, you will have the means to introduce users to your product or service in a way that increases the likelihood that they’ll respond positively and become customers.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.