Choosing a Sign for Your Business

Brand awareness is an important part of business marketing, no matter the industry or area of commerce you operate in. It is important that there is a strong brand image and a memorable logo. All operating businesses must have a logo- and a sign on their premises displaying the company or organization. The sign should be clear and visible for everyone to see. The brand should be clearly displayed at its headquarters, factory or retail unit. Although, deciding which type of sign to display is not an entirely simple decision.

The design of the sign will be influenced by the type of business it is displaying. If the company or organization has a logo, it should also be incorporated on the sign. 

Consider: is a neon sign the right option? Once associated with gaudy and over the top design, neon signs have become very popular, and are now associated with all types of business. Below are just a few of the reasons why businesses or organizations choose to go with a neon sign:

  • Neon signs are instantly noticeable, both near and far 
  • They can incorporate a wide range of colour
  • Neon signs can be fun, which is great for businesses in the entertainment sector
  • They can be used both outdoors and indoors (perhaps behind a bar)

How to decide on the design of the sign:

The sign should be centred around the brand name or logo. It is strongly advised to take on the services of a professional and experienced neon sign company, as it will be able to advise further on style, size, colours and more- with the goal of the sign to garner efficient customer recognition. 

Additional Benefits of Neon Signs

Imagine the scenario: two bars side by side, one has a plain and ordinary sign above the door; the other a bright and brash, fun and very noticeable neon sign announcing its presence. 

Which one is most likely to attract customers? The answer is the one with the more notable sign – the neon one! People are influenced by and attracted to lights – it’s human nature because humans enjoy the daytime. When someone sees a neon sign above a bar they most likely associate it with fun and enjoyment. And that’s what neon has come to mean.

But it’s not just that, as National Neon Business Signs in Canada – a leading supplier of neon signs for businesses throughout the country, offering full design, fabrication, installation and upkeep solutions for neon signs for more than 60 years – have shown, neon can also be used in professional environments, too. This helps businesses which are less “out there” raise awareness of their brand and attract new clientele. 

Give Business a Boost

A reputable neon sign manufacturer will be able to take you through the whole process from concept to installation, and will not stop there. There are many deals and packages to choose from that will suit different users so it’s worth talking to the experts for the best solution.

Simply put, neon has not gone out of style. Nor will it anytime soon. It’s as useful and effective an advertising tool as it has ever been, and it can be used to enhance the outside of your premises (and if relevant – the indoors, too). Plus, it’s not an expensive tool for advertising your presence. It has been shown that people are more likely to notice a bright neon coloured sign more frequently – over almost every other option.

 Check them out now, and see how you can give your brand awareness a boost.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.