Business Writing Course 101: The Skills To Make You A Better Overall Sales Person

The sales team plays a critical role in the success of any enterprise. If you own one or are employed by a company to promote their products and services, you must learn basic business writing skills to help you communicate well with your target audience, whether they’re potential customers, your colleagues, or even suppliers.

These are the business writing skills you must have to improve your effectiveness as a salesperson:

  1. Conveying Your Thoughts Clearly

Communication is an integral skill that you should master regardless of what job role you have in an organization. Improving your writing skills allow you to convey your thoughts clearly without fear of misinterpretation or confusion on the recipient’s end. Your vocabulary will also improve so you can use the appropriate words to create a concise message.

Some ways you can enhance your business writing skills are through:


  • Trainings and Courses – A business writing course comes in a variety of forms to suit your lifestyle. Some institutions offer a full curriculum while others conduct short courses and seminars for the busy professional. You can also choose to go to school or have online classes if you prefer. You can check out this short, free business writing course from HubSpot Academy. Alternatively, you can opt for a paid course — here’s a useful list to help you compare your options.
  • Books – There are lots of guides about business writing, whether through e-books or in traditional form. You can find books that focus on specific aspects of this subject matter as well as general ones. Here is a list of business writing books to help you get started.
  • Blogs – Most professional writers nowadays have blogs that they use as a platform to share their knowledge with the world. Look for someone whose writing style works for you so that you’ll enjoy reading what they have to say on the topic. Here’s a list of blogs you can start following today.
  1. Identifying the Purpose of Documents

It’s highly recommended to identify the purpose of a particular document. Think about what you’ll be writing, who’ll be reading it, and why you must send it in written form. You can use the answers to these questions to craft a letter using the appropriate tone of voice and writing style.

Organization and thought flow are crucial elements of your content. A general rule of thumb is to place the most important points in the first part of the text while other information to support the main subject can be added later on. Having a logical sequence to your letter is also vital in clarifying your message and reinforcing it to the recipient.

  1. Understanding Your Audience

An essential component in communication is knowing what your audience likes and dislikes. They are, after all, the ones who you need to persuade to see your perspective and agree to it. Business writing allows you to adjust the details of your email, chat, or text message such as terminology and level of formality.

Here are the four types of business writing and the situations when you should use them:


  • Instructional – This type aims to provide readers with valuable data that they need to complete a task. It’s often seen on user manuals, product or process specifications, and memos.
  • Informational – Informational business writing focuses on written works that are intended for record-keeping or references to mark progress and note down projections. Examples of this type are reports, financial documents, and the minutes of the meeting.
  • Persuasive – It’s the most crucial type of business writing salespeople should learn. The primary objective is to convey information while impressing and gaining the trust of the reader. Proposals, sales emails, and press releases are a few documents where you can use this particular kind of writing.
  • Transactional – Everyday communication falls under this category. This business writing type is used to continue with general operations, and it can be anything from business letters, emails, invitations, speeches, and interviews.
  1. Improving Professionalism

Business writing not only teaches you how to construct a written document correctly but it also trains you to always proofread your work before sending, publishing, or printing it. Scanning your letter again before marking the task as complete allows you to spot errors and correct them immediately.

Terrible grammar and punctuation mistakes can put off potential clients or your bosses and leave a lasting bad impression. It can also ruin your authority as a leader. Having this discipline showcases your credibility as a professional who takes their role seriously.


Writing is a necessary part of life. You use it for your personal or professional relationships. That’s why you must learn the proper techniques and etiquette to be able to communicate well with others, especially in the business world. Develop your skills by enrolling in a course or reading books.

Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.