OOH advertising has been deemed by many businesses as an outdated form of advertising. In favor of online marketing strategies, many businesses have stopped investing in popular forms of OOH (or out-of-house) advertising methods. Studies have shown that this is a mistake. Not only do OOH ads still generate profits in 2020, but they […]
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Working from home has countless benefits but can be challenging with distractions and without the right mindset can become counterproductive. Employees love working from home because of its flexibility and your freetime grows immensely without the commute to and from work. Employers love when their team can work remotely as it cuts back on overhead […]
Continue ReadingThe start of the 21st century brought with it the expectation that four countries – Brazil, Russia, India and China – would come of economic age. The BRIC nations, it was predicted, would now start to define the path of the global economy. Later, South Africa would be added to the group too. Two decades […]
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Making money in the music industry is nothing compared to working in an office where you negotiate your salary and wait for a paycheck to come your way. In the trending areas, such as Hip Hop, your pay structure is dependent on percentages for one-off deals and freelance-style work. If you are looking to make […]
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The business market has become extremely advanced thanks to the new technology and increased capital being pumped to it regularly. There is no doubt that there are endless opportunities for entrepreneurs out there, but that doesn’t mean it comes at no price. If there is one troublesome roadblock that’s causing headaches to many entrepreneurs, it’s […]
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The new generation has become very conscious when it comes to world issues, and they are finding new ways to improve people’s lives and make this earth a better place for human beings. It can range from having a positive impact on the environment by using eco-friendly products, playing specific roles to help underdeveloped countries […]
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The ability to maximize productivity at a small business can really drive revenue. Excess revenue and beating projections year after year will help grow a business in a healthy way. Bonuses for the most productive employees are an option in order to incentivize the top performance at the company. There has to be a balance […]
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Intellectual property is typically among the most undervalued assets that a startup possesses, and it’s up to the founder and team to take proactive measures to safeguard the company’s intellectual property (IP) from the earliest days of its existence. Learn what steps you need to take now so that your valuable IP will remain safe […]
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Over the past few months, we have seen COVID-19 cause some dramatic changes in the ways people work. Whether your employees are currently working from home or you’re employing people on a remote basis, the virus has called for innovation across all industries. Although working from home, either permanently or on a freelance basis, is […]
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The importance of crafting a brand cannot be understated in 2020. Your brand consists of the visual and emotional cues that customers recognize your business by. It’s a collection of colors, fonts, and tone that tells the world what your business is all about. To really hone in your branding in 2020, try these five […]
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