Adam Hansen, Author at Small Business Sense

Adam Hansen

Author Archives: Adam Hansen

Adam is a part time journalist, entrepreneur, investor and father.

Looking to Boost SDR Productivity? Use a Sales Engagement Platform

A sales development rep – or SDR – is a key player in the B2B sales pipeline. These sales professionals turn marketing’s MQLs (market qualified leads) into SQLs (sales qualified leads) by contacting the leads to field questions and assess pain points. If it weren’t for the tireless efforts of SDRs, account executives would be […]

A Quick Guide on How to Start an SEO Consulting Firm

Most businesses now recognize the fact that you can’t survive without an online presence. Yet, just shy of half of all small businesses lack even a basic website. The factors driving that number range from cost and lack of tech skills to scary phrases like search engine optimization. If you possess serious SEO skills, though, […]

Surviving a Crisis: 5 Tips for a Reputation Management Strategy

4.3 billion people flood the internet every day. When one of those people have something to say about your business, the rest of them could hear that message in an instant. That, in a nutshell, describes the massive issue that a problem with a customer or a company scandal can present. There’s no sweeping things […]

Organic vs Paid Marketing: When, Where and How to Use Both

Being a small business owner in today’s world means staying up on current trends. Not only do you have to stay up on the trends relevant to your business and your targeted audience, but you also have to keep up with the changing market. Right now, more than ever, digital marketing is the most important […]

How to Tackle Procurement on a Small Business Budget

Procuring new assets or equipment is something every business needs to do sometimes. For small businesses, this can be a challenging process where you need to find a balance between your business needs and your available budget. Here’s what you need to know in order to ensure that you are able to procure the right […]

5 simple ways to boost the morale of your staff

The happiness of your staff is reflected in everything that they do. How they feel about working for you will be reflected in what they tell people about their place of work. How they feel when they walk through the door on a morning and how well they do the job they’re being paid to […]

How to Start a Small Business in Canada and Beat the Competition

Having a good idea for a business is just the first step to realizing your dream as a business owner. There’s a whole process to how to start a small business in Canada, with legal and financial steps that you gave to take to prepare yourself. Fortunately, while it can take some time to properly […]

7 Types of Financing Options for Small Businesses

If you’re thinking of starting a small business, you definitely aren’t alone. Over 99% of businesses in the US are small businesses. While starting your own business might be intriguing, it is important that you understand the type of financing you’ll need for your business. While a dream is important, it’s also key that you […]

How to Know the Best Time to Apply for a Business Loan

Let’s face it. It’s difficult to start a business. In fact, it’s even more difficult to run one, especially when you’re strapped for cash. Close friends and relatives don’t seem like they’ll come through for you. This leaves you with only one option: Taking out a business loan. However, taking out a loan isn’t an […]

Marketing Tips That Will Help Your Ecommerce Business Thrive During The Holiday Season

Holiday marketing can be immensely important for those in ecommerce. This importance increases if a business is seasonal like that of Halloween costume shops. People spend immense amounts of money during the holidays as a whole so it is time to get a piece of the large profits available. Content being created around the holiday […]

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