Drew Neisser, Author at Small Business Sense

Drew Neisser

Author Archives: Drew Neisser

6 Unexpected Ways to Ensure Your Business Thrives

This is the era of entrepreneurship and turning skills and hobbies into a valued business. With recent technological advancements and online resources, it has never been easier to start your own business and even have it as a stable source of income. However, while it’s easy to start a business and build a presence for […]

6 Pro Tips to Improve Your PPC Campaigns

Pay per click (PPC) advertising offers immediate outcomes and is an essential component of a business’ search engine optimization (SEO) strategy. PPC campaigns provide significant benefits, including the ability to identify new business leads, increase visibility, raising your brand visibility, and generating more traffic. A successful PPC campaign requires proper planning, execution, and monitoring, so […]

How to Ensure Your Work-Environment Is Injury-Proof

As an employer, your top business priority when designing your workplace is to make sure that it is as safe for your employees as it can possibly be. Failing to prevent injuries from occurring on the premises of your workspace is an incredible risk. It could lead to you potentially being held accountable for worker’s […]

Customer Acquisition vs Retention

Customer acquisition and customer retention are both an important part of a business level strategy. However, which one should your business focus on? Customer Acquisition could provide more opportunities for internal investment. Whereas customer retention could be less costly and provide better feedback for the overall product/service being sold. There are also several downsides to […]

When Might Your Business Require a Professional Accountancy Firm?

“If it doesn’t make dollars, it doesn’t make sense”. This decidedly American phrase can just as easily be translated to businesses throughout the world. After all, the main intention of any company is to turn a profit in order to enjoy long-term success. Many startups will be able to enjoy healthy margins over time if […]

Online Businesses: Best Methods For Payment Transactions

Payment choices are really necessary when you do business. Payments are the element that helps the economy move around and makes the company run. If you’re selling online, you want to be paid, which will happen securely. The method you want to do so is going to be very significant, as you want to make […]

Dealing with Customer Complaints Related to Delivery of Orders

If you have a small online business, you want to give your customers the best possible experience. From the time they explore the website until they receive the order, there should be no problem. However, if you start receiving bulk orders, you might miss a few things. People will complain about their experience and let […]

Eight Strategies for Business Growth

If your business is well-established, and the current system isn’t working for you any longer, you may be overdue for growth. Businesses have many paths to expansion. You could invest in your business by launching a new brick and mortar location. You could start small and simply adjust your marketing methods. However, you shouldn’t make […]

How to Test the Waters Before Launching an Online Business

When you consider the level of funds, time, and energy that go into launching a startup, you have to agree that testing the waters is a smart move. Qualitative research, along with big data and analytics, helps provide useful insights into the viability of a business. This entails testing the new idea, kicking the proverbial […]

Starting A Local Business In A Small Town? Here’s Why Instagram Needs To Be A Part Of Your Growth Strategy

The social media site, Instagram, currently has over a billion users worldwide and has become the most popular platform among youngsters, adults, and businesses. Although Instagram started as a photo-sharing service, in recent years, several companies have begun marketing their products and services through Instagram. 6 Reasons To Make Instagram A Part of Your Marketing […]

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