Eight Strategies for Business Growth

If your business is well-established, and the current system isn’t working for you any longer, you may be overdue for growth. Businesses have many paths to expansion. You could invest in your business by launching a new brick and mortar location. You could start small and simply adjust your marketing methods. However, you shouldn’t make any serious plans until you know your business is prepared for those challenges. 

Eight Paths to Business Growth 

  1. Find New Market Niches 

You may have conducted some market research already. However, that doesn’t mean you can’t look for a fresh approach or a new angle. By conducting additional research, you can discover niches that aren’t being filled by any of your competitors. This will allow you to deliver a better experience to your customer base, which could lead to an increase in sales. 

  1. Research New Ways Your Product Can Be Used 

Are there multiple ways to use your product? If so, you should take the time to inform your customers. Surveys and focus groups can give you a better sense of how your product is being used currently. If you find that your customers aren’t aware of all product uses, you can provide more information in a marketing campaign. 

  1. Launch A New Location 

If you establish a new location for your business, you’ll be able to reach new clients and increase overall product levels. Obviously, this can be costly. You’ll need to hire more workers, buy or rent a property, invest in equipment, and cover numerous expenses. Because of this, you shouldn’t make that kind of investment until after you’ve done some financial projects. More often than not, you’ll find that you’ll quickly see a return on your investment. 

  1. Make Customer Service A Priority 

Offering strong customer service can lead to more repeat customers. You should build a team that’s dedicated to what they do. You should make sure customers have more ways to reach you. As an example, you may want to add chat support to your site. Work on online reputation management and respond to customer complaints. 

You should make sure any customer-facing employees have the proper training. If your customer service is excellent, you can increase customer loyalty. 

  1. Use Social Media More Effectively 

Having a strong strategy for social media is an excellent way to promote products and services and increase your customer reach. You could try partnering with influencers, experimenting with paid and unpaid content, and finding the best types of content to promote. 

You should also look at your target audience and find the social media platforms those customers are using. If your product has a lot of visual appeal, a visual-focused platform such as Pinterest or Instagram could be your best option. 

  1. Establish Relationships With Other Businesses 

Partnering with other businesses can spur innovation and boost your overall productivity. By sharing insights with other companies, you’ll be able to create fresh new solutions to your problem. If you want to have a positive experience while collaborating with another business, you’ll need to focus on these four elements: 

  • Identifying a shared cause many believe in 
  • Identifying and applying external knowledge 
  • Trust 
  • Leadership 

If you’re able to find an opportunity, like a way to increase efficiency by combining the chain of supply, and you’re able to connect with a business that has needs similar to yours and meets the factors listed above, you may have found an opportunity for collaboration. 

Internal collaborations are also an option. If different departments have opportunities to work together, they may be able to develop fresh new ideas. 

  1. Time Things Appropriately 

When it comes down to it, the issues your business is facing may be occurring because you’re not taking full advantage of your potential for profit. In this case, it’s possible that expansion is your best option. Boosting your profits is one way your business can grow. No matter what your circumstances are, it’s important to time things properly when expanding a business. 

If growth won’t be solving a specific issue for you, you may want to wait to expand. You’ll want to make sure that the costs are manageable, or that you’ll be able to make payments without an issue if you seek financing. 

  1. Consider Financing 

In many cases, you won’t be able to expand a business without investing money. If you can’t fund this with your current cash reserves, you may want to consider financing. It’s common for businesses to seek loans when they want to expand, suggest the team at ucredit.sg, who provide numerous financial options for businesses facing this issue. 

If you’re interested in financing, these are a few excellent options. 

Business lending. There are many types of business loans, and the repayment periods and loan amounts can vary. Regardless of the type of business you operate, it’s possible to find a lending solution that will work for you. 

Credit cards. If you’re primarily making smaller investments in your business, business credit cards could benefit you. Many cards have 0% APR periods or rewards programs. Beyond that, they’re an excellent way to ensure that your personal and business expenses are kept separate. 

Of course, you have options beyond this. If the financial history for your business is strong, there are a number of ways to secure financing for both smaller and medium-sized companies.

Drew Neisser